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Britannia see s Gulf expansion as platform for African Market


Britannia has been busy with restructuring its operations and marketing in Middle East after it bought two companies Strategic Food International Co , Dubai and Al Sallan Food Industries , Sohar Oman .from one of the well established groups Khimji Ramdas $ Co . Two major programs has been capacity enhancement with cost reduction and secondly brand building in Gulf . In respect of Cost reduction in manufacturing cost they moved their major operations to Oman from Dubai .

There has been total overhaul of NUTRO LOGO britannia has launched recently a revised logo with elegant look ( see pic )

Britannia aims to use Gulf markets as Springboard to African countries like Morocco , Ghana , Nigeria and South Africa .

Read Complete article on Khaleej Times

http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/business/2009/June/business_June1060.xml&section=business

Britannia to dominate UAE market

Read Article on http://www.zawya.com/story.cfm/sidZAWYA20090628125006

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