Britannia has been busy with restructuring its operations and marketing in Middle East after it bought two companies Strategic Food International Co , Dubai and Al Sallan Food Industries , Sohar Oman .from one of the well established groups Khimji Ramdas $ Co . Two major programs has been capacity enhancement with cost reduction and secondly brand building in Gulf . In respect of Cost reduction in manufacturing cost they moved their major operations to Oman from Dubai .
There has been total overhaul of NUTRO LOGO britannia has launched recently a revised logo with elegant look ( see pic )
Britannia aims to use Gulf markets as Springboard to African countries like Morocco , Ghana , Nigeria and South Africa .
Read Complete article on Khaleej Times
There has been total overhaul of NUTRO LOGO britannia has launched recently a revised logo with elegant look ( see pic )
Britannia aims to use Gulf markets as Springboard to African countries like Morocco , Ghana , Nigeria and South Africa .
Read Complete article on Khaleej Times
Britannia to dominate UAE market
Read Article on http://www.zawya.com/story.cfm/sidZAWYA20090628125006
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