Britannia s has taken two companies Strategic Food Intl CO , Dubai , UAE and Al Sallan Foods , Sohar , OMAN under its control. Declaring this MD Ms Vinita Bali told media that both Companies which were JV with Khimji Ramdas are now 100% subsidiary of Britannia Industries Ltd .Earlier it was 70-30% JV with KR group. Ms Bali said that this marked Britannia’s move to consolidate its position in that part of the globe.Both these companies have suffered losses . Already Operations have been consolidated at Sohar for maximum of the production on account of cost benefits having plant in Oman .SFIC ( Strategic Food Intl Co)-Dubai has problem on account of high cost of overhaeads and Ingredients .
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