Declaring the withdrawal of Smart Choices program voluntarily by Mike Hughes, chair of the Smart Choices Program and vice-president for science and public policy at the Keystone Center. He told media that Smart Choice Program would not encourage new members and current members to use smart choice logo. This comes after US FDA declared that its inspecting and formulating new policy for front-of-the package labels used by food manufacturers to communicate nutritional qualities of the food .
Mr Hughes also confirmed suspension of the program in the view that FDA has taken a bigger initiative to develop labels for front -of-the -pack and On -the-shelf for the consumers . He told that they would give full support to the FDA new initiative.Members to this program were Kraft , Kelloggs ,ConAgra ,Unilever and General Mills with other major food manufacturers
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Mr Hughes also confirmed suspension of the program in the view that FDA has taken a bigger initiative to develop labels for front -of-the -pack and On -the-shelf for the consumers . He told that they would give full support to the FDA new initiative.Members to this program were Kraft , Kelloggs ,ConAgra ,Unilever and General Mills with other major food manufacturers
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