In one of my earlier post " brands in rural Bihar " I have mentioned predominant presence of BiskFarm brands of biscuits . Now that major publication has endorsed its preminent place in eastern market of India .
Bisk farm was launched in year 2000 in West Bengal and it is owned by Aparna group of Industries under the company called SAJ Industries Pvt Ltd.
Bisk Farm products and Brands
Bisk Farm has product such as Biscuits , Cakes ,Rusk and Cookies . Total of 55 products (SKUS) with turnover of Rs 200 crore . Bisk farm controls 40% of market share in Eastern India Britannia being the major competitor in the region .
Some of the popular brands are Googly ,Just Ginger , Bourbon , Chocolate Cream
.It has got presence in states such as West Bengal , Bihar , Orissa , Assam , Jharkhand, Chattisgargh , North eastern staates and Bhutan .
It has forayed into bakery retail by name Just Baked .Got 8 such stores in Kolkatta and has plan to open 100 such outlets in and around Kolkatta suburbs.
Bisk Farm has three plants in West Bengal and is planning to open a new plant in Karanatka ,Bangalore .
HQ Address
Purna Bhaban,
5/1 Acharya Jagadish Chandra Bose Road,
5th Floor,
Kolkata - 700 020
West Bengal, India.
Phone : +91-033-2281-8219/8369.
Fax : +91-033-2283-3510
website: http://www.biskfarm.com/
Bisk Farm has three plants in West Bengal and is planning to open a new plant in Karanatka ,Bangalore .
5/1 Acharya Jagadish Chandra Bose Road,
5th Floor,
Kolkata - 700 020
West Bengal, India.
Phone : +91-033-2281-8219/8369.
Fax : +91-033-2283-3510
website: http://www.biskfarm.com/
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