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186 years Old History of Cadbury Brand


1824


John Cadbury, from a wealthy Quaker family, opened a grocer’s shop in Bull Street, a fashionable part of Birmingham. Goods include cocoa and drinking chocolate.

1831


Mr Cadbury moved into manufacturing, renting a small factory in Crooked Lane, Birmingham, to make cocoa and drinking chocolate.


1861

His sons, Richard and George Cadbury, aged 21 and 25, took over the business from their father, who was in poor health.

.1866


The brothers launched Cocoa Essence after George bought a revolutionary cocoa press from Dutch manufacturer van Houten.



1869


Production began at the new “factory in a garden”, four miles outside Birmingham, which was named Bournville.


1893


George Cadbury bought more land in Bournville to build a “model village” for industrial workers.



1897


Cadbury launched its first edible milk chocolate, created by adding dried milk powder to cocoa solids, cocoa butter and sugar.


1905


Cadbury Dairy Milk was launched to compete against the leading brands of Swiss milk chocolate.


1915

Milk Tray was launched, a no-frills box of chocolates for everyday eating.



1919



Cadbury merged with JS Fry & Sons so both companies could compete against Rowntree.


1921


Cadbury opened its first overseas factory in Hobart, Tasmania, followed by New Zealand in 1930.

1955

Cadbury moved into TV advertising on the launch night of commercial television on 22 September.

1969

Cadbury merged with drinks maker Schweppes.

2003

Cadbury became the world’s leading confectionery company after buying various chewing gum brands including Trident and Stride.

2008

Cadbury and Schweppes demerged, splitting its confectionery and drinks business.

Source : http://www.metro.co.uk/

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