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Gardenia bakery expansion plan in Cagayan de Oro ,Philippines

 gardenia , gardenia  bakeries , gardenia

Gardenia Bakeries Philippines Inc., the country’s biggest breadmaker, is now looking at Cagayan de Oro or a suitable bread plant manufacturing location in Northern Mindanao instead of Cebu for its planned expansion in the south.



Simplicio Umali Jr., Gardenia Philippines president, told reporters that the company is now looking at Northern Mindanao instead because of the quality of water supply in Cagayan de Oro compared to that of Cebu.

Umali said that the high-salinity content of the Cebu water has made them decide to look at Northern Mindanao, which has a good water quality supply.


“The quality of water would greatly affects the quality of our bread,” said Umali.


Gardenia breads are made of premium flour and finest imported ingredients as its products cater to the upper end of the bread market.


Gardenia’s plant to expand in Cebu was hatched a few years ago but the company was bogged down by location issues. There was not also a suitable location for a one-hectare environment-sensitive bread plant. At one time, the company was close to locating in an economic zone in Mactan.


The new Gardenia plant is expected to cost between P200 million to P250 million. The expansion plant is expected to have a daily production capacity of 50,000 loaves to serve the Visayas and Mindanao areas, which are currently served through its main plant in Laguna.


Gardenia sees the need to expand in the south because of the increased demand in the South. The company itself is projecting a 25 percent growth this year while the industry is projecting at least 10 percent growth.


“The Laguna plant capacity would is primarily addressing the Luzon area bread requirements, thus its deliveries to Visayas and Mindanao, which is being course through RO-RO vessels, have been very minimal,” Umali said.

Source :http://www.mb.com.ph/

Date : 17 .03.2010

3 comments:

  1. hi!noon pa man mahilig na talaga ako sa tinapay lalo na yong walang palaman.so ang hilig ko yong loaf bread ng gardenia,nung tumira ako sa manila for how many years gardenia lang ang lagi kong binibili yan kasi ang pang breakfast ko sarap na sarap ako talaga.ganun din nong sa bacolod ako,when i am here in davao bumili ako sa convenience store ng loaf bread na gardenia,parang iba ang pagkagawa nya ang texture ng tinapay matigas at hindi masarap kainin,4days pa bago sya ma expired bakit iba ang gardenia sa davao?

    ReplyDelete
  2. How would it be possible to ship bread to Mindanao by RO RO for delivery every day? The shelf life of a loaf of bread is 1 day for retail and a second day for discount "day-old" bread.

    PS: I'm not really anonymous. I am Jerry Lynch in Malaybalay, Bukidnon.

    ReplyDelete
  3. What happened to the comment I made?

    How would it be possible to ship bread for sale by RO RO anywhere when bread must be placed on retail shelves the same day it is produced? It also must be removed from that shelf after not more than 24 hours and can then be sold at a discount price as "day-old" bread.

    Here in Malaybalay, Bukidnon we have had ZERO bread on our shelves since at least Dec. 23 and it is now Dec. 28 nearing the end of the business day.

    PS: I am not really anonymous. I am Jerry Lynch in Malaybalay City, Bukidnon

    ReplyDelete

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