Africa A New Destination For All Major Biscuit Manufacturers

Africa has become a hot market  for all  biscuit manufacturers  be it manufacturers in Europe , USA ,UK ,ME ,Asia . Every one is interested in pushing their products in African countries . Imported biscuits are cheaper  than   the local biscuit in most of these African nation . Most of these companies have manufacturing base either in african countries  itself  or in Middle east and North African   ( MENA )  countries .

Trades are done on contract manufacturing or  private labels for business houses .Distributors  for major  brands are also present in these  countries .

what makes these countries attractive are for the following reasons

• Low to zero competition
• Costlier local products
• Higher  Competition  in the manufacturers country
• Economic revival for some economies in Africa
• Longer shelf life  for biscuits as per the foods laws in African countries
• Biscuits have become staple food in many drought affected countries
• Transaction in advance payment and in dollars
• Large population needs fortified biscuits as govt sponsored schemes

Some of the major  market in Africa are

• Morroco
• Egypt
• South Africa
• Ghana
• Nigeria
• Ivory Coast
• Tunisia
• Kenya
• Libya
• Algeria