Ceylon Biscuit Adopts Oracle Based ERP for Sales

Ceylon Biscuits Ltd. (CBL) a leader in food manufacturing in Sri Lanka, has developed and implemented a sales force automation solution based on Oracle Mobile Lite Server, Oracle Database Lite Client and Oracle Database Enterprise Edition with Oracle Diagnostics and Oracle tuning packs, to enhance the overall productivity of its manufacturing businesses' sales infrastructure.


CBL, with its various foods, chocolates and confectionery brands, caters to 110,000 outlets across Sri Lanka serviced by a large sales force. This deployment enables its sales force to perform various sales related tasks from remote locations, in a centralised and automated environment, increasing its productivity and overall operational efficiency.



CBL engaged DMS Software Technologies, an Oracle PartnerNetwork Platinum partner, to fulfill the deployment. The readily available support and training provided by DMS Software Technologies helped to cut short the time to deployment.

"CBL recognises the importance of leveraging technology to enhance productivity in all sectors of our business. Our sales force automation application deployed on the Oracle Database is a perfect match for our business. It has given us an edge over our competitors by allowing our sales team to work more efficiently. We are now capable of making key strategic decisions quickly and effectively," said Rasith Wickramasingha, Senior Technical Manager, Ceylon Biscuit Limited. "We are capable of streamlining our sales force and focusing our marketing strategy based on real time data. Constant innovation has been the hallmark of our business strategy. That is one of the reasons we went with Oracle. Oracle Sri Lanka and DMS have been extremely helpful in getting this project off the ground by providing us with all the support and training required.

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