The Big 3 of Indian biscuit industry have joined the health and wellness market with launch of various products . Health and Wellness market is estimated to be in tune of Rs 10,000 crores (tsmg) and is set to grow by 30-35% ( carg)till 2015 .Apart from food MNC like Pepsi, Nestle, Danone and Unilever Bakery manufacturers have started taking this market seriously and are innovating their product to meet this demand.Indian market is still have few products as compared to developed nations HW products .
Britannia
Britannia with its zero trans fat campaign and digestive biscuits have taken lead over other brands in HW market plus it has foritified tiger biscuits with vitamins and iron . Recently it has launched Health Kit called Nutrichoice Health Starter Kit
Parle
Not be left behind Parle has Digestive Marie lined up and is thinking to relaunch Parle lite BonBon
ITC
ITC has placed its Sunfeast Marie Light oats variety in this category earlier version of orange and original has done well in this category
United Biscuit
New entrant in Indian biscuit has come up with its popular brand of Mcvities Digestive in whole grain fibre category
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