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FSSAI To Regulate Special Purpose Food

NEW DELHI: Are slimming cereals, rejuvenating sports drinks and tooth-whitening chewing gums for real? Consumers are about to find out.

Armed with a new set of rules, the government will take a long, hard look at the lofty claims made by companies that make the so-called ‘special purpose’ foods.


The Food Safety and Standards Authority of India (FSSAI), an autonomous statutory body to ensure food safety, plans to regulate foods for special purposes as well as nutritional uses after an outpouring of complaints against misleading and false claims trumpeted by companies.


The FSSAI, under the aegis of the health ministry, will frame new guidelines to examine the veracity of claims of all such foods in any form.


“All claims made by foods companies on dietary supplements are coming up for consideration by the authority,” said FSSAI chairperson PI Suvrathan, adding that only products sold under medical advice will be exempted from the new rules.

Special dietary supplements would include functional foods, neutraceuticals, anti-obesity foods, infant and sports foods.

Source
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http://economictimes.indiatimes.com/articleshow/5942360.cms

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