Obi Ezeude is president/chief executive officer, Beloxxi Industries  Limited located in Agbara Estate, Ogun State . Beloxxi, a biscuit and  sweet manufacturing company, was commissioned last week by President  Goodluck Jonathan.  Obi Ezeude, who studied Banking and Finance, started  business in 1994 as a trader and walked into manufacturing in   2003, less than nine years after trading. He spoke to SIAKA MOMOH,  BusinessDay’s Industry Editor about his business.
Importation of cream cracker Ezeude, whom this writer met a day before his ultra-modern biscuit and  sweet factory was  commissioned by President Goodluck Jonathan  Thursday  last week,  was one of the largest importers of cream cracker in  Nigeria,  importing about 600 containers every year from Malaysia by the  year 2000. Armed with this robust import business portfolio, he entered  into discussion with his Malaysian suppliers to join him to set up shop  in Nigeria but they backed out. Said he:  “They told me one million  reasons why they would not produce in Nigeria . And I decided to prove  to them that manufacturing was not nuclear science.”  The two parties kept on talking about it until March 3, 2003 when former  President Olusegun Obasanjo banned importation of biscuit into Nigeria .  And when Ezeude  called them, they were shocked. They discussed  smuggling with him, but he told them he wouldn’t do such thing. 
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 about US$70m to build and is currently focusing on the Indian market. However, in future, it could supply the Middle East and Africa, the spokesman added. Seoul-based Lotte Confectionery, a subsidiary of the Lotte Group, entered India through exports before acquiring Indian confectionery company Parrys in 2004. Through years of retailing businesses in India, we found out that the nation holds a market with huge potential to Lotte, the spokesman said.
 about US$70m to build and is currently focusing on the Indian market. However, in future, it could supply the Middle East and Africa, the spokesman added. Seoul-based Lotte Confectionery, a subsidiary of the Lotte Group, entered India through exports before acquiring Indian confectionery company Parrys in 2004. Through years of retailing businesses in India, we found out that the nation holds a market with huge potential to Lotte, the spokesman said.

