Britannias Maska Chaska packaging has been revamped to be more in line with product characteristics . Maska - Chaska has been positioned as snack time biscuit . Maska - Chaska is Salty biscuits with unique flavour of chives .
New Maska Chaska pack having 50 - 50 message in middle asking consumers to try both . Salty biscuits competes with other varieties in Indian market such as savouries by Haldiram and Bikano .Competition for maska chaska comes from Parles popular Krack - Jack .
Very very bad idea Britania!! These were the best biscuits in the market. The best! No doubt about it. Now it is impossible to eat for anyone over 25! The salt in it is unbearable. Keep the packaging- reduce the salt back to normal. Its almost uneatable now.
ReplyDeleteAnd trust me I was the biggest fan! Before the reflavouring of this iconic biscuit series. Make a salty Maska Chaska with another packaging and names please!!!
Very bad taste of new maska chaska ...I was a big fan of maska chaska too... Now its too salty.. I dont understand the idea behind reflavouring..
ReplyDeletePlease reduce the salt... Make it eatable..