This blog have many regular visitors from Pakistan hence I searched around for the most admired company in field of biscuits and English Biscuit Manufacturers P ltd [ EBM ]emerged as the most popular manufacturers of biscuit in Pakistan .A Profile
English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of Peek Freans Pakistan Limited. In 1966, the UK sponsor company was renamed Associated Biscuits International Limited (ABIL), while the venture was renamed English Biscuit Manufacturers (Private) Limited (EBM), which stands to date.
EBM started manufacturing and marketing the world famous Peek Freans range in 1967 in order to provide Pakistani consumers with nutritious and hygienically packed biscuits of the highest quality.
EBM’s trademark, Pied Piper, made its mark three and a half decades ago, but continues to remain in the hearts, minds, and souls of the people through the variety and excellent quality of biscuits manufactured under its umbrella. EBM enjoys the distinction of being the first food company in Pakistan to promote biscuits as 'food between meals'.
Under the brand range, Peek Freans, the company today carries the largest variety of biscuit products including Marie, Gluco, Click, Sooper, Rio Strawberry Vanila, Rio Choco Vanila, Rio Choclate, Rio Vanila, Party, Peanut Pik, Peanut Pista.
English Biscuit Manufacturers (Pvt) Ltd., or (EBM), is the country's leading manufacturer of biscuits and cookies since 1967, with an annual sales volume and production capacity of more than 90,000 tons and a turnover of more than Rs. 12 billion. EBM is the only Company in the industry to have achieved recognized international certifications pertaining to quality control, environmental management system and human resources management, including ISO 9001:2000, ISO 14001:2004, HACCP certifications.
Also have a franchise unit at Hattar CFL ( Coronet Food Limited) with 2 lines Majority of equipments are from Imaforni an Italian bakery equipment manufacturer and Meinck . More than 350 distributors across Pakistan
Interestingly it has its own power generation unit capacity 2MW due to erratic electricity supply from govt agency .
Exports covers mostly Gulf countries , USA , Canada , South Africa and Mauritius
Main competitor to EBM is LU brand from Continental Biscuit Limited ( CBL ) promoted by Kraft Foods ( Earlier Danone )and Hasan Ali Khan with brands such as Prince Cream , Tiger , 50 -50 , Bakeri ,Gala , Tuc , Wheatable,Candi
CEO /MD of EBM : Mr Khawar Masood Butt
Address
English Biscuits Manufacturers (Private) Limited
Plot 1-4, Sector-23
Korangi Industrial Area
Karachi, Pakistan
Plot 1-4, Sector-23
Korangi Industrial Area
Karachi, Pakistan
Phone: (92-21) 506-3131 to 37
Fax: (92-21) 506-0825
website: www.ebm.com.pk
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