Pillsbury launches Simply Ready -to-Bake Bread and Biscuits

Frozen or refrigerated segment  of  products  in bakery  industry is gaining  popularity among consumers as it gives  a  option to people  to prepare  wholesome  food at their convenience and can have the luxury of getting products oven fresh .Pillsbury  an  subsidiary  of  General Mills have launched refrigerated  biscuit  and bread .


Press release 

MINNEAPOLIS, Oct 04, 2010 (BUSINESS WIRE) -- Time-strapped moms have two new easy, guilt-free ways to deliver the goodness of freshly baked biscuits and breads to their families. Pillsbury(R) Simply...(TM) Buttermilk Biscuits and Simply...(TM) Rustic French Bread complement everything from summer salads to fall casseroles, offering the warmth of homemade baked goods with little prep time and simple ingredients.
Simply... Buttermilk Biscuits and Simply... Rustic French Bread are made with wholesome ingredients including flour, buttermilk and sugar. They contain zero grams trans fat, no high fructose corn syrup, and no artificial colors or flavors. These ready-to-bake biscuits and breads are available now in the refrigerated case.
Pillsbury Simply... Biscuits & Bread enhance the popular Simply... line, joining Simply... Refrigerated Cookies, introduced last summer. Increasingly, household meal planners are looking for foods that are easier to prepare and contain more simple ingredients. These consumers are comfortable cooking and baking at home, but they need the flexibility of serving convenient foods that fit into busy days.
"A growing number of moms are looking for simpler foods with basic ingredients. However, they also need to be delicious, and foods they can feel good about serving their families," said Justin Conzemius, Pillsbury Simply... Biscuits Marketing Manager. "Though moms don't often have time to bake from scratch, they are increasingly turning to the refrigerated section of the grocery store for simpler mealtime alternatives. There is also a convenience factor with refrigerated biscuits and breads, which can be used as needed. We've found that consumers appreciate having that flexibility."
Simply... Buttermilk Biscuits and Simply... Rustic French Bread are available now, joining Pillsbury Simply... cookies in the refrigerated section of grocery stores. The suggested retail price for Simply... Buttermilk Biscuits is $1.99, with simply... Rustic French Bread priced at $2.99. For more information, recipes and other baking ideas, visit www.pillsbury.com.

source : General Mills