United Biscuit Fills Malls With Promos And New Pack For Cookies

UB ( United biscuit ) India  has  come up  with promos  for its  cookies  to  improve its  sales . feeling the heat  of competition  from local  major brands such as  Britannia  , Parle  and ITC . Cookies butter packs are offered with 20 %  more  in weight with same price and the second promo  is  giving  Rs 10/-  of digestive biscuit  pack free on buying Rs 20/-  cookies butter pack .

It has  to follow this route  to   increase its sales as  all major biscuit brands are offering 20 - 25%  more in wts at same price offer for long .

United Biscuits   is trying to attract  consumers through  new packs as it has  offered  digestives in  ATC(  Air tight  carton )packs  and now cookies in family pack of 166g  instead of  single pillow  packs . The ATC  packs  has been tried over by major brands but with little  success  , I think reason being the cost of ATC  packs  and technical issues of getting  better cardboard  and equipments to pack biscuits  . It would interesting  to know whether its impacts consumer buying preference .




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