Diana Biscuits is engaged in the manufacture, marketing and distribution of a range of biscuits under the brand name "Helan", which fits in well with the current portfolio of products manufactured and marketed by the Cargills Group of Companies.
Cargills is of the view that the anticipated double digit economic growth in the medium term and the consequent growth in per capita income and change in lifestyle among young Sri Lankans provide vast opportunities for the FMCG business. The Company is therefore looking to further expand its businesses in line with its core business interests in retail and FMCG.
Sri Lanka is among the highest per capita consumers of biscuits in the South Asian region. Cargills therefore sees great potential for expansion and innovation in the biscuit category. The Group also identifies branded consumer goods to be a thrust in its future expansion and diversification. The acquisition of Diana Biscuits manufactures (Pvt) Ltd comes in the wake of these identified opportunities and potential for sustainable growth.
|pic courtesy : cargillsceylon.com|