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Warburtons To Launch Gluten Free Bread From Its New Plant

Warburtons Britains popular brand in bread  is all set to produce eight gluten free products  from its dedicated gluten free plan at Newburn with investment of 2.5 MnBSP.Products would be 400g,600g white and brown bread in addition  to Sub rolls , Teacakes and Crumpets.

Warburtons is set to launch an eight-strong gluten-free bakery range, having revealed in October that the brand would move into the gluten-free market.
The new range will be rolled out in January and will comprise white and brown loaves and sub-rolls, crumpets and teacakes.

The firm has spent four years working on the lines, and spent £3m on a dedicated gluten-free site in Newcastle, according to The Grocer. Warburtons has said it will be targeting both coeliacs and those opting for gluten-free products as part of a lifestyle choice.

Warburtons is the first major bread brand to launch a gluten-free range. It follows the success of gluten-free bread brand Genius, which launched exclusively in Tesco at the end of April 2009, and is now stocked in all major UK supermarkets.

source
http://www.bakeryinfo.co.uk

1 comment:

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