Pizza Corners and Cafe have sprung all across Indian cities in last 2- 3 years . You name any global pizzeria and would find one in the metros . Changing lifestyle with more money in pcoket has contributed for people going out or getting these pizza delivered at home . Domino''s and Pizza Hut have become synonomous with Pizza Even local pizzerias are popular among masses .
The strong debut of Domino’s Pizza in the stock market early this year has fuelled interest among global pizzerias such as US-based Little Caesars and Papa Murphy’s to enter the Rs 470-crore Indian pizza delivery and dine-in industry.
Other global chains, including Sbarro, Pizza Hut, Papa John’s and Chicago Pizza, who already have some presence in the country, are looking to expand in an industry that is growing annually at 40 per cent.
“After the Domino’s initial public offer, which raised over Rs 320 crore, we have seen a greater interest from global food and beverage chains to form associations with a local franchise partner in India,” Gaurav Marya, president of Franchise India Holding Ltd, told The Telegraph.
Jubilant FoodWorks, which runs the Domino’s Pizza brand in India, became the first fast food company to list on the bourses. Industry players said RJ Corp, which runs Pizza Hut, Yum Restaurants and KFC, could also be looking at divesting its equity stake.
Marya said this year there were more participants from food and beverage firms, including companies from the UK, the US and Russia, in Franchise India 2010 — an annual convention for firms looking for potential franchisees or franchisors in the country.
Pizza and pasta contribute barely two per cent to the Rs 32,000-crore eating-out industry in the country. Indians consumed 3.5 million pizzas a month in 2008, said the Food Franchising Report 2009. In 2001, only 1.5 million pizzas were consumed per month.