Speaking at the launch, Mr Greg Howard, a spokesperson for Kensington International Marketing Company, representing Kellogg's in Ghana, said apart from cream crackers, the navigable brand also boasts a wide range of biscuits such as Onion Crackers, Milk Biscuits, Butter Cookies, Chocolate Chip Cookies, Vanilla Sandwich Creams and Chocolate Sandwich Creams.
According to Mr Howard, the stable political landscape made Ghana one of the best trade centres in the sub-Saharan region and pointed out that much optimism had been expressed for the direction that the country was going with its development agenda.
Mr Howard named the key local distributors involved in the distribution of the various products of the company.
They are Ernestomog Enterprise, Oyadu Enterprises, Er-Mart Limited, Mrs Nana Yaa Asokwa of Lady Bird, Mama Fausti Enterprise, Mrs Regina Asomaning of Ginar, and Mr Yaw Boakye -Serebuor of House of Openness Group.
Mr Howard described Ghana's economic environment as very conducive for business and said he was very hopeful that the navigable cream crackers and biscuits would have a strong impact across the entire consumer market.