Biscuits and confectionary major Parle Products is all set to launch a 'cream cracker' variant next month in the country's eastern zone.This was informed today by company Group Product Manager B Krishna Rao after the launch of the tenth edition of 'Parle Saraswati Vandana' under the initiatives of 'Parle Center of Excellence' here.
Mr Rao said the company had come up with such product in the western and southern regions in India, adding the same would be launched in the north and the east in a month's time.
''We are expecting the cream cracker to grab a decent market share. Such biscuits, being digestive, are replete with health values. Currently the company has a market share of seven-eight per cent under its 'health' portfolio Actifit,'' Mr Rao added.
Informing that around 70 per cent of the company's products were made through contact manufacturing, the Group Product Manager said the company eyed a growth of 15 per cent this fiscal in its business.
source
http://www.newkerala.com
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