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Sasko Beats Albany For South African Bread Market

 Albany breads  from Tiger brands of   South Africa  might be losing market share to its competitor Sasko breads 

A report 

Pioneer Food may have inadvertently benefited from penalties imposed by the competition authorities for anti-competitive practices, as the condition that it lower bread prices seems to have helped it steal market share from rival Tiger Brands.In a trading update on Friday, Pioneer said revenue for the four months to January rose by 2.3 percent to R5.5 billion as sales volumes in all business units rose by 5 percent in the group’s average product basket.Last week competitor Tiger Brands said that at the trading level rice, groceries, beverages, home and personal care categories had achieved good volume growth for the current financial year to date. But its overall sales volume growth had been constrained, with volumes being under pressure primarily in the maize and wheat categories. 

Flour volumes, in particular, had softened as a result of the highly competitive trading environment.Pioneer chairman Zitulele Combi said that, as agreed with the competition authorities, price reductions in defined wheaten and bread products were implemented in early December and “we’re making good progress”.Tiger Brands was also implicated in the bread price fixing scandal, but settled with the commission, whereas Pioneer put up a fight and received hefty penalties 


South Africa  Bread Brands 

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