Kraft has shifted its focus to emerging economies such as China , India and Brazil to offset its declining sales in European market . Recent takeover of Cadbury has given Kraft foods a significant market foot hold for these countries .
A report
Kraft Foods has opened a new $80 million manufacturing facility in Pernambuco, Brazil.
The 270,000-square-foot plant will initially produce chocolate and powdered beverages. A biscuit line will be added in 2012.
The facility will employ more than 600 employees and eventually grow to 800 when the new biscuit line opens in 2012.
"With the opening of our new plant in Pernambuco, we're providing jobs to local Brazilians, investing in our communities and meeting the needs of our consumers in this important, fast-growing region," said Marcos Grasso, President of Kraft Foods Brazil.
The new facility will boast prismatic skylights, solar lighting and water heating, a wastewater treatment plant, low-emission equipment and eco-paved parking lots. The new facility is also seeking to be recognised by Leadership in Energy and Environmental Design, an internationally recognised green building certification system.
source
FOOD Magazine
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