Mcvities in India has in short span got some foot hold in competitive market of biscuit category . Earlier it has launched cookies and marie along with its trade mark digestive biscuits . It has also offered several promos with assorted packs of marie and cookies and digestive and cookies .
In recent launch of its Mcvitie's Cream -Orange biscuits , Mcvitie's is trying to promote orange cream biscuit among the largest consumer group of kids and teens . Orange flavours is popular among kids . Where all other brand are fighting for chocolate variety Mcvities has strategically placed its Orange variety in Indian biscuit variety . Orange cream has price tag of Rs 10/- for six biscuit placed in pvc tray ( wt = 58 g ) . Promoted with free BEN 10 stickers
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