Britannia To Launch Honey Oats Vita Marie

Britannia is targeting urban women who are now more concerned about healthy lifestyle  with new product launch of Vita Marie Honey Oats  . Also was the decision of  Britannia to set up  manufacturing unit and R&D centre near Bangalore  in news

A report


Targeting the health-conscious consumers in urban areas, Britannia Industries has launched Vita Marie Honey Oats biscuits.

With this low-fat, cholesterol-free biscuit brand, the company enters the adult health and wellness food segment, which is worth Rs 5,000 crore and growing at 25 per cent per annum, according to Anuradha Narasimhan, category director (health and wellness), Britannia Industries Ltd.


She said it would be a healthier option for the health-conscious adults, especially women, as a tea time biscuit. The company expects a portion of the current consumers of its Marie brand to switch over to the product and would target the major cities as potential market.


source
Business standard

GoKrunchee A New Wafer Biscuits Brand

 Wafer biscuit  market in India is still in its  infancy  stage   . Bakery market is still dominated by  biscuit and bread categories . India  still do not have pan India wafer brand .  We have only one or two brands which are available in malls/supermarket . Dukes and Pick wick . Indian still have to buy  imported brands such as  Tiffany , Nutro ( Now Britannia ) and Munchees .

Gokrunchee is now available  in major stores/malls/supermarkets /  across major cities . Priced at   Rs30/- per 80gms .  Promoted by  Jayelbee food products of Gujarat .

Opportunity For Bulk Bakery Product Manufacturers In Delhi & NCR

Pl  Contact to below mentioned details  If you are  a bulk supplier of  bread/cake/cookies. One of our  client is putting up bakery  retail  chain in and around Delhi /NCR

subodh
bakerybazar
9971548709

Pick wick Wafer Rolls

Pickwick  is  one of the upcoming wafer brand in India. It has launched  pick wick  wafer rolls  as a unique product in wafer biscuit market .Wafer Rolls are packed in  metalized wrapper and placed into  pvc tray. Wafer s biscuits are still evolving in India. We don't find many national wafer biscuit competition comes from few local brands  of  Dukes , Krunchee  and imported brands such as Nutro , Tiffany and Munchy

Get Your Photo On Cake/Cookies/Brownies

pic courtesy thecakeexpress.com

How would you  react when  one find s a cake  or  cookies / brownies  covered with his/her picture Surprised wouldn't  you be  ! Now this trend has been picked up  by local bakeries  and one can get  his or her pic  displayed on cakes /brownies/cookies. Even  family pic can be generated on the Cake .

We could  find one  such bakery  in Delhi    The cake express  at Saket

Here are  contact details

NAME = Hemant
COMPANY NAME = The Cake Express
EMAIL = thecakeexpress@gmail.com
ADD = Saket
CONTACT  = 9971410641
CITY /COUNTRY = Delhi URL = www.thecakeexpress.comTYPE OF PRODUCT = Photo Cakes,Cake,cup cakes,photo cake delhi
DETAILS = Using our Cake on call service you can get photo cakes delivered in Delhi/NCR.
Our range includes cakes printed with your photo, logo or any image, Photo Cookies,
personalized cupcakes and traditional celebration cakes. We offer a Same-Day delivery
service for most of our cakes and cupcakes. Just place your order online or contact us for
more details.

Kinder JOY - A Product From Ferroro International

I have been amazed by the popularity of this  egg shaped  wafer chocolate s  with cream to dip . Innovative marketing , Packaging and Product Promos  has made  Kinder Joy  a house hold name in  India . It competes  with  Nestle and Cadbury   for chocolates market .

This  could  be another example of  Innovative packaging . Egg shaped  shell  chocolate placed near billing counters in super market  and malls are drawing more eyeballs then  other products lined up  inside  the store


Kinder Joy  has  a gift  hidden in the egg shell for every chocolate  which  has made this wafer biscuit  popular  for  children . Priced  at  Rs 30/-   for  20  g .

Chitranajan Dar On Sunfeast Marketing Strategies

ITC  has been trying  to establish itself into one of the major player in biscuit segment with brand Sunfeast , launching wide spectrum of  biscuit varieties . It has got products to match  all major segment s of biscuit market such as Marie , Nice , Glucose, Bourbon , Cream  and  Salty .Competition comes from  Britannia and Parle .

Chitranjan Dar on ITC marketing strategies 

Dar pointed out that ITC Foods was able to disrupt the leadership of Parle in the biscuits’ category, which was primarily lea by the Glucose segment. “Five years ago, ‘Glucose biscuits’, coming at affordable price points and targeted at the masses commanded almost 55 per cent share of the biscuits’ category,” he said, adding, “Today, cookies and cream biscuits are emerging as the largest segment within the category.”

This, he said, was possible when Sunfeast, an ITC brand, along with other players came up with cookies and cream biscuits in smaller packaging, priced at Rs 5. “A market that led for 95 years, crumbled in two years,” he said, referring to the leadership Parle commanded.

          source

exchange4media.com

Unibic Explores New Products In Cookies Segment

Unibic  in recent times has been aggressively putting up new products and enlarging its product range specially in health and wellness platform in its  Niche Cookies segment


Nikhil  Sen  Speaks To BusinessLine

Unibic Biscuits India, in which Unibic Australia has a majority stake, is not quite averse to another takeover deal after an earlier bid by Marico was aborted because of valuation issues.
Focus on niche segment

The takeover would have accelerated Unibic's growth trajectory, but for now the company does not want to be ‘distracted by the takeover experience'. Instead, it wants to focus on building the brand in a niche segment that is high on both the price and wellness factors.

“There is a vacant space here as there are no Indian players in this slot,” Mr Nikhil Sen, Unibic's Managing Director told Business Line. The company was launched in 2004 and has brands such as Chocolate Chip cookies (Bradman), Oatmeal Cookies (Anzac), Butter, Butter Cashew, Choconut and Jamz Cookies.

Unibic Australia holds about 65 per cent stake in the Indian company and the rest is held by Mr Sen and private equity investors. Marico's takeover attempt was to acquire an estimated 51 per cent stake in Unibic.

source
Business Line 

Complaint Against Albany Bread

 Complaint against  Albany  Bread  quality   from a consumer at Umakomaas Spar , South Africa .
 here are few pics illustrating poor quality of bread .

To whom it may concern,

My name is Basil Biljon.

I always purchase Albany bread and have always been more than satisfied with the product.

Unfortunately, I purchased 2 loaves at Umkomaas spar.

I have decided to bring the following to your attention. The bread has holes in them!

Please find attached photos of problems I have found.


Basil Warren Biljon
0792107955
bw.biljon@gmail.com

Donut Master - India 's Own Dunkin Donuts

When ever you think of  Donuts  the name  Dunkin Donuts  crosses ones mind . The American Donut giant has recently announced its plan to  enter  Indian bakery market  with JV partner Jubliant Food works . Dunkin Donuts  have presence in   North America   Europe , Asia , Latin america  and  approximately around  3000 outlets internationally.


Donuts  are new  to India's palate  even as we don't find  any major  Donut manufacturers in India . Now of course small & local bakeries  have started experimenting  with  different varieties  of  Donuts .


I was wondering whether  India would have an answer to Dunkin Donuts  and to  my surprise   I saw  Donut Master retail  cafe  at Kingsway Camp , Delhi . Promptly I bought  all kinds  of Donuts  (Chocolate , Straw berry , Orange  and few Nips ) from that shop  and product were really liked by  all  in my family . Donut Master  thus  can be  our  answer to   DunkinDonuts.

Donut Masters  have  presence in NCR  and Gurgaon  and are  looking for  further expansion .Donut Master is a brain child of  Mr Ajit Raghav  himself  a Food Technologist and Ex - Dunkin Donut  employee .


 for more visit
Donutmaster.in

Unibic Sugar Free Butter Cookies For Diabetic People

In continuation with  drive  to launch   health and wellness products   Unibic  has launched  Sugar Free Butter Cookies  in  light cardboard box  moving away from conventional  bopp wrappers  used for biscuits and cookies.Claims to have 0%  sugar substituted  by  Malitol and Sucralose and trans fat free .Cookies  are packed in tray and metalized wrapper.

 India have considerable  population Diabetic people .

Sugar free  Butter Cookies are available  at price tag of  Rs 25/- for  67 grams . with recommendation against kids .

Competitions comes from Britannia 's  Nutrichoice range  of biscuits with low fat and low sugar content .

Food Kiosk Concept Lapped Up By Indian Entrepreneurs

Kiosk  Concept  is  fast developing popular  form of  food service  across India . Days are gone for  canteens , cafeterias and street kiosks . Here comes  sleek , clean and hygienic  Kiosks  catering to  various Indian snacks and fast foods like   wada pav, sandwiches, juices , cakes , muffins , cookies   with hot and cold beverages . What makes Kiosk  concept popular is the  low overheads like space ,electricity and manpower to man these kiosk .Rapid  urbanisation and infra structure  projects have given ample opportunities  for such  food kiosks.  Malls , Metro/Bus stations , College campuses , Airports lounges  and Hospitals are popular places for food kiosks .



A  Report

After a trip down busy Mint Street in Chennai and sampling the vada pav at a small eatery there, 24-year-old Lingesh Waran, a self-confessed foodie, succumbed to the charm of this Mumbai street delicacy. This immediately set him and his friend Deepak Bhattad on its trail in Chennai and later, Mumbai. The journey culminated with the genesis of ‘Vadaa Paa' kiosks early this year in Chennai. While it's early days for Lingesh and Deepak, initial indications appear positive, with certain outlets having footfalls of 300 people a day.

Vadaa Paa is one of the latest entrants in the food kiosk space. The last few years have seen many players such as Burgerman, Nirula's Express (fast food and beverages) and Go Chatzz (North Indian street food), offering both Indian and international cuisine. Salad Chef, Big Mos' Rolls and Wraps, Yo China, Chai Garam, Chokola, Candy Treat, Sweet World, Mr Orange and HAS Juice Bar are the other names heating up the space. The market is not just brimming with Indian players but also has some international players such as the UAE-based Star Engineering Group, which plans to launch a chain of ‘Chickeez' kiosks retailing hot dogs and burgers across India.


source
TheHINDUbusinessline.com

Shakti Bhog Divss Comes Out With Atta Glucose Biscuits

   Owner of  popular  flour (  wheat )  brand   Shakti Bhog  had announced  launch of  DIVSS brand of biscuits last year . It make sense as biscuit production  would help in forward  integration  of  their  flour business thus  having  some cost advantage over competitors .

Having  declared their intention  to join  the biscuit market  it took some time  for Shakti  bhog  team to  launch these biscuits . Even  before launch of   biscuit   we had seen  aggressive  media advertisement  from Shakti  bhog. Along with  advertising we could  also   see HR  drive  to hire  sales team all across India.
Divss  biscuits  are produced  at their  Haridwar  manufacturing unit .


We now  can see the products  on retail shops in Delhi .  Product. which  I could get  was tikki packs  of  DIVSS Glu Coco  and  Shakti  - AG   priced Rs 2/-  for  40 g .

DIVSS   biscuits   are trying  to  place it self  on the healthy  biscuits segment where one gets biscuits  of  ATTA  ( whole grain )   instead of MAIDA  hence  they  are using   AG  (  Atta  Glucose biscuits )  as tagline    for  their glucose biscuits .


It  would  be interesting to see consumers  response to these atta biscuits  . Parle s   PARLE G  and  Britannias  TIGER  are main competitors in  mass glucose  segment .

Bread Packaging Design

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Bread Packaging Ideas: Innovative, Sustainable & Customer-Attracting Solutions for Modern Bakeries

In today’s competitive bakery industry, bread packaging is no longer just about protection—it is a powerful branding, marketing, and storytelling tool. With rising consumer awareness around hygiene, sustainability, and premium experiences, innovative bread packaging ideas can significantly influence purchase decisions. Whether you run a neighborhood bakery or an online bread brand, the right packaging can help you stand out on shelves and screens alike.

This article explores modern bread packaging ideas, materials, design trends, and practical tips to help bakeries increase visibility, trust, and sales.

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Why Bread Packaging Matters More Than Ever

Bread is a daily-consumption product, but customers don’t buy blindly anymore. Packaging communicates:

• Freshness & quality

• Ingredients & health benefits

• Brand personality

• Hygiene & safety

• Sustainability values

Good packaging protects bread from moisture, contamination, crushing, and spoilage while also acting as a silent salesman at retail outlets and online marketplaces.

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1. Transparent Packaging: Let the Bread Sell Itself

One of the most effective bread packaging ideas is clear or semi-transparent packaging. Customers like to see the crust, grains, seeds, and texture before buying.

Benefits:

• Builds instant trust

• Highlights artisanal quality

• Reduces perceived risk for new customers

Best for:

• Multigrain bread

• Seeded loaves

• Sourdough and artisan bread

Material options:

• Clear polypropylene (PP) bags

• Compostable cellulose films

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2. Kraft Paper Packaging for Rustic & Artisanal Appeal

Kraft paper bread packaging has gained massive popularity due to its eco-friendly and handmade look. It works especially well for bakeries positioning themselves as organic, traditional, or farm-fresh.

Why it works:

• Natural, earthy appearance

• Recyclable and biodegradable

• Appeals to eco-conscious consumers

Pro tip: Combine kraft paper with a transparent window to show the product while keeping the rustic vibe intact.

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3. Minimalist Label-Focused Bread Packaging

Sometimes, less is more. Clean bread packaging with simple typography, muted colors, and focused messaging gives a premium and modern feel.

Key elements:

• Strong brand name placement

• Clear ingredient highlights

• Nutritional claims like “High Fiber”, “No Preservatives”

This approach is ideal for health breads, protein breads, and diet-specific variants like gluten-free or spelt bread.

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4. Color-Coded Packaging for Easy Product Identification

If your bakery sells multiple bread variants, color-coded packaging is a smart and scalable idea.

Example:

• Brown label: Multigrain bread

• Green label: Whole wheat bread

• Purple label: Berry or fruit bread

• Yellow label: Spelt or ancient grain bread

This helps:

• Retailers stock faster

• Customers identify products instantly

• Build strong brand recall

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5. Sustainable & Eco-Friendly Bread Packaging Ideas

Sustainability is no longer optional. Customers actively look for eco-friendly bread packaging and reward brands that take responsibility.

Popular sustainable options:

• Compostable bread bags

• Recyclable mono-material plastics

• Paper-based packaging with soy ink printing

Highlight sustainability claims clearly on the pack to build trust and loyalty.

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6. Resealable Bread Packaging for Convenience

One major pain point for consumers is keeping bread fresh after opening. Resealable packaging solves this problem effectively.

Options include:

• Zip-lock bread bags

• Clip-based closures

• Adhesive reseal strips

This adds perceived value and improves customer satisfaction, especially for sliced bread.

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7. Premium Bread Packaging for Gifting & Special Editions

Bread is increasingly being positioned as a gourmet or lifestyle product, especially in urban markets.

Premium packaging ideas:

• Box packaging with inner butter paper wrap

• Matte laminated bags with gold foil labels

• Window cartons for festive breads

Perfect for:

• Christmas breads

• Artisan sourdough loaves

• Corporate gifting packs

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8. Smart Information Placement on Bread Packaging

Your bread packaging should educate as well as attract.

Must-have information:

• Ingredient list

• Nutritional values

• Shelf life & storage instructions

• Allergen declaration

• Certifications (ISO, FSSAI, organic)

Use icons instead of long text wherever possible to keep the design clean and readable.

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9. Regional & Story-Based Bread Packaging

Storytelling adds emotion to packaging. Sharing your bakery’s journey, sourcing practices, or traditional recipes builds a human connection.

Ideas include:

• “Baked fresh every morning”

• “Made with locally sourced grains”

• “Inspired by European baking traditions”

This works especially well for artisan and premium bread brands.

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10. Bread Packaging for Online & E-Commerce Sales

If you sell bread online, packaging must handle transport stress while maintaining freshness.

Tips:

• Use thicker material or secondary outer packaging

• Add moisture-resistant liners

• Include branding inserts or thank-you cards

Well-designed packaging improves unboxing experience and encourages repeat orders.

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Future Trends in Bread Packaging

The future of bread packaging is moving toward:

• Smart packaging (QR codes, traceability)

• Plastic-free solutions

• Personalized short-run designs

• Functional packaging that extends shelf life

Brands that adapt early will gain a strong competitive edge.

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Final Thoughts

Choosing the right bread packaging idea is a balance between functionality, branding, sustainability, and cost. Whether you prefer rustic kraft paper, transparent bags, minimalist labels, or premium boxes, your packaging should align with your brand story and customer expectations.

In a crowded bakery market, great bread deserves great packaging. When done right, packaging doesn’t just protect your product—it elevates it, markets it, and sells it.

source
packaging design

learn more  on bakery business 

Parle To Open Bakery Retail Shop s - Parle Shoppe

Drawn  by  ever increasing rush by investors , businessmen and vc  . Parle products  have  decided to  start  exclusive retail  shops  in line of Haldirams  and  Monginis  bakery retails shops selling  cakes , cookies and other popular bakery products . There seems to immense potential  in  these retail  shop which allows consumers to select bakery product of their choice and to  spend time eating at the same place .Parle might also try  to launch packaged cake and chocolates in coming months  .


A  report

Parle Products, the maker of brands such as Hide & Seek and Monaco, will foray into two new segments of packaged cakes and chocolates in the next quarter. “Parle has plans to launch chocolates and packaged cakes within a month or two,” said a senior company official close to the development.
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.

The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.

The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.

source
author : Meghana maiti & Y.A .Pitalwalla
mydigitalfc.com

Another Way To Pack Cookies

Packaging  Design  For  Japanese cookies

source  :Packaging design 

Unibic Brings Healthy Cookies To Stores

Unibic  India   which has by now created  a niche for itself  in  mostly  unbranded cookies market  in India . As earlier declared by  Mr Nikhil  Sen  CEO of  Unibic   for   creating  innovative and healthy  products  has  come up with  "Oatmeal  Digestive" .  For market which  is already being flooded with  numerous  digestives , the major ones  competing   are  United Biscuits " Mcvities"  and Britannia s "Nutri choice" .

Unibic  adds  Rolled  Oats  to  the  digestive  recipe  of   wheat  flour and bran  for its "Oatmeal Digestive". Priced at  Rs 15/- for  100 gms  .Thus  offering  a healthy  variance  to   digestive biscuits .