I have been amazed by the popularity of this egg shaped wafer chocolate s with cream to dip . Innovative marketing , Packaging and Product Promos has made Kinder Joy a house hold name in India . It competes with Nestle and Cadbury for chocolates market .
This could be another example of Innovative packaging . Egg shaped shell chocolate placed near billing counters in super market and malls are drawing more eyeballs then other products lined up inside the store
Kinder Joy has a gift hidden in the egg shell for every chocolate which has made this wafer biscuit popular for children . Priced at Rs 30/- for 20 g .
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