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Britannia's " Good Day " Completes 25 years

Britannia  's power  brand  Good day  completes  its  25 years of existence launched in 1986   and is worth more  than  Rs 100 crore brand   rightly placed  as one of the power brand from Britannia .which includes Marie , Milk bikkis, Bourbon , Fifty - Fifty ,  Nutri choice

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Good Day  complete 25 years 
Its origin can  be attributed to the  Britannia  R & D which bridged  the  gap  of biscuit and cookies . Good Day  is the major  product  as far as market leaders  from Britannia is concerned . Good Day  biscuits could not be replicated by competitors  like Parle , ITC and now  United Biscuits . Of course  Unibic  has come closer by creating a cookies niche  in biscuit segment successfully .

Rich  in recipe  the  Good Day  has  been popular among masses  with its  bite and taste . In addition Britannia   has used  ingredients like  cashew , pistacchio  and  chocolate  to add spice to it brand .



Good Day  biscuit  has now many variants  such  as   Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day  with human touch in its tvc and media campaign .

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