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Good Day - Brand Going Strong

Good Day  Cookies   from  Britannia  Industries  is  second largest  brand of biscuit  sold in India   the sales turnover is estimated to be Rs 1500 crore . This  single brand of biscuit  is second most popular brand after  Parle - G   and is still growing with  new set s of packaging and flavor . It started the concept of Indulgence in biscuit  industry .

It all started with   Britannia  team  launching  indulgence  biscuits market in 1986  where people were  either have been  fed with glucose varieties  or  some  type of cream biscuit  from  local bakeries . Good  day  bridged the gap of  these two varieties . Cookies were only available with local bakers Britannia grabed this opportunity  and launched nation wide  packed cookies and aptly named it  Good day .  The butter variety hit  the bulls eyes and was instant hit  with the masses . Later  it had new avatars  with  pista , cashew and chocolate version .

Crispy and crunchy   cookies was  lapped by all  and rest  is the story .  Britannia under  pressure from high cost of ingredients  have changed its  recipe and prices but  still  Good Day  cookies are favorite for  every one .


Read more on  Good Day  brand  as told  by   Mr  Alagh  former CEO of Britannia -The  man responsible for the success of  Good Day  Brand

Indulgence over 25 years- news story in the hindu

 

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