Good Day Cookies from Britannia Industries is second largest brand of biscuit sold in India the sales turnover is estimated to be Rs 1500 crore . This single brand of biscuit is second most popular brand after Parle - G and is still growing with new set s of packaging and flavor . It started the concept of Indulgence in biscuit industry .
It all started with Britannia team launching indulgence biscuits market in 1986 where people were either have been fed with glucose varieties or some type of cream biscuit from local bakeries . Good day bridged the gap of these two varieties . Cookies were only available with local bakers Britannia grabed this opportunity and launched nation wide packed cookies and aptly named it Good day . The butter variety hit the bulls eyes and was instant hit with the masses . Later it had new avatars with pista , cashew and chocolate version .
Crispy and crunchy cookies was lapped by all and rest is the story . Britannia under pressure from high cost of ingredients have changed its recipe and prices but still Good Day cookies are favorite for every one .
Read more on Good Day brand as told by Mr Alagh former CEO of Britannia -The man responsible for the success of Good Day Brand
It all started with Britannia team launching indulgence biscuits market in 1986 where people were either have been fed with glucose varieties or some type of cream biscuit from local bakeries . Good day bridged the gap of these two varieties . Cookies were only available with local bakers Britannia grabed this opportunity and launched nation wide packed cookies and aptly named it Good day . The butter variety hit the bulls eyes and was instant hit with the masses . Later it had new avatars with pista , cashew and chocolate version .
Crispy and crunchy cookies was lapped by all and rest is the story . Britannia under pressure from high cost of ingredients have changed its recipe and prices but still Good Day cookies are favorite for every one .
Read more on Good Day brand as told by Mr Alagh former CEO of Britannia -The man responsible for the success of Good Day Brand
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