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It's Coffee War By Biscuit Majors

Taking leaf out of  huge  success  and popularity  of coffee cafes mushrooming in cities , Biscuit major  like  Britannia  and Parle have  introduced  Coffee flavored  biscuits  with   Cappuccino  Bourbon  and  Cafe Mocha   respectively .

With  ever increasing pressure from competition  biscuit manufacturers are now looking for innovative  ideas to differentiate their products from  others  thus came idea of  coffee flavour  to their premium products  such as  Bourbon for Britannia and  Hide Seek  choco chip  for Parle .

Both are targeting youth segment for the success of these coffee flavored  biscuits . Coffee flavored  confectionery have already being tested in Indian market . With MNC eating up the cream segment  these manufacturers have taken lead to present  chocolate variant  with tweak of  coffee flavor . Increasing coffee chain s popularity for brands  like barista , cafe coffee day,costa coffee and starbucks  have  also  made them to take note of these development . Coffee consumption has been on rise among youth  in this country and chocolate - coffee  combination   is established  combination in baked  goods  in other countries .

It  would be interesting  to see whether  other  major player  ITC  , UB  and Cadbury  enters this  race of coffee flavored  biscuits .

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