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Warburtons Enters Indian Naan Bread Segment


With  presence  of  large population from  South Asian countries impact of  which  can be found on native popualtion's food habits   in that country   , as recently  chicken curry has been declared as second most loved food in UK.  Curry Mania ---. Naan are popular bread for people from India , Pakistan , Afghanistan and Bangladesh .

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source : warburtons.co.uk
Warburtons  have now  made foray  into Indian bread -Naan to be presented as alternative  for  regular white and brown breads . Also made innovative products  such as Naan  Chips  snacks   for   tea time   savoury snacks .Naan is made of  flour  and baked in tandoor/oven  instead of  frying it  with  oil thus making it  a healthy options for  consumers  trying  to find ready made solution for break fast and  lunch . Warburtons are leading bread manufacturer in UK with popular brands like Toastie , All in One , Crusty , Danish and Farm house .
 naan chips , warburtons naan chips , warburton s indian snacks
courtesy :thegrocer.co.uk

Warburtons naan are packed in square  wrapping  and could be used as rolls or with  several delicious toppings .

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Warburtons  naan bread are sold in two flavours -  plain &   garlic  . It would be interesting to see whether naan breads  would be as popular as Indian chicken  curry .


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