Social Icons

Star Bucks Opens Its First Store In Mumbai

With major business tv channels flashing  the  news of  Starbuck opening its first store  in Mumbai  ,thus ending  the  gossip mills  about the timing and the location for  the Starbucks store . Starbucks chose the historic Elphinstone Building in the Horniman Circle neighborhood of south Mumbai.Capacity of this store would be of 120  guests .

starbucks , tata global beverages , starbucks in India
Pic courtesy - India Today
Ceo and President of  Starbucks  Mr Howard Schultz  alongwith  Indian partner Tata ,s  chairman  Mr
 Ratan Tata  were present on this occassion .

 Star Bucks being  world  number one  in  coffee chain  across globe has been aggressive in promoting its business in Asia  . It  has  around 700 outlets in mainland china where as in Japan its has more than 1000 outlets .

Pricing strategy  would be important for Starbucks to take on the established  players like  Cafe Coffee Day ( CCD )  and Barista  .

The  trade mark  bakery products for this stores would be sourced  with in the  local market .

More on this news

No comments:

Post a Comment

Contact Us -

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to