Britannia Diwali Gift Pack - Shubh Kamanayien

Britannia Gift Packs For Festive Season



 

Britannia  one of  the popular bakery brand has en cashed on the new trends in gifting in festive seasons covering dussehra ,diwali,xmas and new year . Preparation starts from month of july  getting the gift pack art work ready with  design . Packings are done with assorted biscuits  either in house or  with help of outsourced vendors . Every year  Britannia  gets decent profits from these gift packs . Competitors like Parle , ITC,Oreo , United Biscuits   have also come up with gift packs . Consumers are also experimenting with new ideas for gift on these festive occasions .Gifts consisting of biscuit , confectionery , beverages and snacks  items  have become popular  due to adulteration which are common now for traditional sweets( Mithai )

Shubh Kamanayien  Pack  consists  various biscuit pack such  as Maska -Chaska , Goodday , Bourbon  etc.

Glucose Biscuits Looses Out To Cream Biscuits & Cookies

There  is a significant   shift in consumer buying habits  for   biscuits in India . Marketing  push for cream and cookies at  low price tags have paid  for , tier -2  cities and rural consumers have  now  shown interest in premium biscuit categories  like cream  and cookies .Parle -G  remains the largest glucose brands but with  low market share  as compared to previous years .We can see the biscuit manufacturers coming out with numerous  cream varieties. Britannia is aggressively marketing low cost  Tiger cream brand .Glucose biscuit market share  for entire biscuit segment  is  estimated to be 28% but is gradually losing out  to premium cream and cookies biscuit .

We  can  place  following cream biscuits brands in three level  on price  comparison

Top premium cream biscuits

Pure  magic ( Britannia )   Dark Fantasy ( ITC )  Choco Kiss ( Unibic )


Middle  level cream biscuits

Oreo ( Kraft ) , Orange cream ( Mcvities ) , Bourbon ( Britannia ) , Bourbon ( Parle & ITC )

Bottom level

Kremes ( Parle )  , Treats (  Britannia ) , Tiger creams ( Britannia ) , Creams (ITC ) , Creams ( Priya gold )

With small packs  cream biscuits  are now available for rural markets  and people are buying out  these in large number instead of popular biscuits such as glucose biscuits .

This sales fig are  for  months  Apr -Sept  sales ( Nielsen data )  shows  the drop  in glucose biscuit sale
 

source - ET

Read  more on this
ET

Sponsored Ad

Contact  for  private  label  and  contract  manufacturing - Biscuit

FRENVI PVT LTD

Email :info-india@frenvi.in

Website:wwww.frenvi.in  / www.frenvi.de

Mobile Number : 09035804172

US Bakery Market Is Worth $ 30 Billion

US  is the largest bakery product manufacturer in the world  with China  and India  ranked 2nd & 3rd respectively .Bakery market revenue is estimated to $ 30 Billion  per year .Average consumption of bakery products by Americans is about 25.4 kg per capita .


A  report 

The US bakery industry includes about 2,800 commercial bakeries with combined annual revenue of about $30 billion, along with about 6,000 retail bakeries with combined annual revenue of about $3 billion. Major companies include Hostess Brands, Flowers Foods, and Bimbo Bakeries USA (the US operations of Mexico's Grupo Bimbo). The commercial side of the industry is concentrated: the 50 largest companies generate 75 percent of revenue. The retail side of the industry is highly fragmented: the 50 largest companies generate about 15 percent of revenue, and the typical company operates just one facility.

Demand is driven by consumer preferences and by the extent to which grocery stores choose to operate their own bakeries rather than buy from commercial bakeries. Profitability for individual companies is determined by efficiency of operations. Large companies have scale advantages in procurement, production, and distribution. Small companies can compete by offering specialty goods or superior local distribution services. Retail bakeries are labor-intensive: average annual revenue per worker is about $45,000.

Major products include baked breads, mainly white, wheat and rye, which account for 40 percent of commercial bakery sales. About 20 percent of sales come from rolls, buns, muffins, bagels and croissants; 10 percent from soft cakes; and the rest from pies, pastries, donuts and a variety of sweet goods.

source  - www.researchandmarkets.com

Baking Tip : Why Does Bread Collapse During Baking

Common problem during baking process in bread manufacturing  is of  collapsed bread during  baking .This of course  can be detected  from  fermentation  and proving stages  to do  corrective measure the only disadvantage  in bread production  process is it cycle time  which are  as long as depending on the process adopted such as direct method chroleywood or  sponge - method . It could vary from 4hrs - 2 hrs in for bread different styles of bread manufacturing .

Effect on bread

• Flattened( Collapsed) bread have large holes
• Collapsed  bread texture
• Sour taste

Causes

• Use of weak flour could  lead to  weak  texture which can not hold the 
• Ambient temperature and quantity of yeast added
• Excess Fermentation - Qty of yeast or duration given for fermentation/Standing time 
• Less salt or low salt during  mixing process
• Deviation from standard mixing time / 
• Improper water addition
• Over Proving 
• High dough temperature check the temp of ingredient added plus ambient temperature higher the temperature higher would be the yeast activity which would over ferment the dough
•  Excess humidity  in prover .

Remedies

• Use  strong flour - check parameter of  flour  before  using it for  production
• Reduce yeast quantity
• Reduce fermentation time
• Add salt  of normal or standard quantity
• Reduce water quantity during mixing from earlier mixing
• Check  proving time  
• Reduce the dough temperature- check ingredient temperature . use chilled water if required .
• Reduce the final prover temperature - check the dough lift in the moulds  to adjust the proving time
• Adjust the humidity

Bakery Trends In China

Chinese bakery industry is witnessing high  growth alongwith its other industry  . Rapid urbanization ,changing food habits  and increase in middle class income are  factors in making bakery products popular in China

Foreign bakery chains are accelerating their expansion into China, as local hunger grows for freshly baked bread, cakes and pastries.
Singapore bakery chain BreadTalk, for instance, said it has plans to increase its number of mainland outlets from 300 to 550 in the next couple of years.


Read more on chinadaily.com

Top 10 Chinese Biscuit Manufacturers

China  is world second largest  biscuit  manufacturing  country  after United States .  Few mncs have also  entered  chinese biscuit market  but at large  market  is dominated by local brands .









Here  are  Top 10  biscuit manufacturer of China in terms of sales revenue and market  share


    Orion Food Co Ltd

    Jinan Dali Food Co Ltd

    PepsiCo Food (China) Co Ltd

    Luohe Hengda Co Ltd

    Oishi (China) Co Ltd

    Anyang Jianfeng Food Co Ltd

    Hubei Dali Food Co Ltd

    Fujian Fuma Food Group Co Ltd

    Fujian Dali Food Group Co Ltd

    Chengdu Dali Food Co Ltd.


Source : Allchinareport.com