There is a significant shift in consumer buying habits for biscuits in India . Marketing push for cream and cookies at low price tags have paid for , tier -2 cities and rural consumers have now shown interest in premium biscuit categories like cream and cookies .Parle -G remains the largest glucose brands but with low market share as compared to previous years .We can see the biscuit manufacturers coming out with numerous cream varieties. Britannia is aggressively marketing low cost Tiger cream brand .Glucose biscuit market share for entire biscuit segment is estimated to be 28% but is gradually losing out to premium cream and cookies biscuit .
We can place following cream biscuits brands in three level on price comparison
Top premium cream biscuits
Pure magic ( Britannia ) Dark Fantasy ( ITC ) Choco Kiss ( Unibic )
Middle level cream biscuits
Oreo ( Kraft ) , Orange cream ( Mcvities ) , Bourbon ( Britannia ) , Bourbon ( Parle & ITC )
Bottom level
Kremes ( Parle ) , Treats ( Britannia ) , Tiger creams ( Britannia ) , Creams (ITC ) , Creams ( Priya gold )
With small packs cream biscuits are now available for rural markets and people are buying out these in large number instead of popular biscuits such as glucose biscuits .
This sales fig are for months Apr -Sept sales ( Nielsen data ) shows the drop in glucose biscuit sale
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ET
We can place following cream biscuits brands in three level on price comparison
Top premium cream biscuits
Pure magic ( Britannia ) Dark Fantasy ( ITC ) Choco Kiss ( Unibic )
Middle level cream biscuits
Oreo ( Kraft ) , Orange cream ( Mcvities ) , Bourbon ( Britannia ) , Bourbon ( Parle & ITC )
Bottom level
Kremes ( Parle ) , Treats ( Britannia ) , Tiger creams ( Britannia ) , Creams (ITC ) , Creams ( Priya gold )
With small packs cream biscuits are now available for rural markets and people are buying out these in large number instead of popular biscuits such as glucose biscuits .
This sales fig are for months Apr -Sept sales ( Nielsen data ) shows the drop in glucose biscuit sale
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| source - ET |
Read more on this
ET
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