Parle has now entered lucrative market of rusk ( toast ) which has been dominated by Britannia . Uptill now Britannia was only branded rusk pan India with few local brands competing with it . Now that Parle has entered the Rusk market it would be interesting to watch the price war and product launched in this
section of bakery .
Rusk is popular among working class as it substitute for quick breakfast which can be savored with tea or milk . Its also popular among elderly people as tea time snack and family get together . Higher shelf life also makes its a essential bakery product for house wives grocery purchase . Variety such as milk rusk , sooji rusk and elaichi rusk are popular among consumers .
Rusk manufacturing has been traditionally manufactured with local bakeries with conventional method of bakery but for these big manufacturers entry the rusk manufacturing is now done with automated plant with capacities running as high as 10- 15 ton /unit / day .
Indian manufacturers have innovated rusk manufacturing by integrating bread manufacturing with biscuit manufacturing technology for mass production . Rotary racks ovens has been replaced with high speed tunnel ovens for higher production .Local brands would have tough competition with these two giants making branded rusks hitherto dominated by local bakeries
Few other brands which have significant presence are Bonn and Kitty
Swiss Rolls which were launched earlier in 1990 s and were not so popular has now being launched by big names in bakery industry . With attractive packaging and advent of new indulgent middle income group category SWISS ROLLS could be money minting products for large scale manufacturers
When we have to select type of packaging for biscuit , following factors need to be kept in mind before we finalize your purchase selection becomes more critical for large biscuit plants and operations with large volumes .
Check the type of pack you need to market your biscuits
Pillow pack Family pack
Orientation of biscuit in pack
On the edge
Once these are finalized we can then select the biscuit packing machine
Horizontal flow wrap
Vertical Form Fill
Cream sandwich machine
(4 lane / 2 lane )
Tray packing machine
Select the correct combination to have optimum output with niche in the market
"Cremica " brand comes from business house of Mrs Bector Food Specialties Ltd . A women entreperneur with interest in baking started a small entity from home , making cakes and ice creams from house backyard . Mrs Rajani Bectors now manages Cremica brand with turnover around Rs 600 crore making it one of the fastest growing bakery business group . Cremica has also diversified into ready to eat categories such as sauces , Bread spread s etc . Its Head Office based at Phillaur near Ludhiana - Punjab .
Cremica brand has now wide range of products such as biscuits . bread sauces ice cream and Buns .It caters to all kind of biscuit categories such as Cream , Bourbon , Crackers , Cookies , Marie and Choco varities
Bread s are sold by the brand English Oven with all kind of varities such Atta , Brown and multi grain bread
Biscuits and Bread operation are largest in this group with unit located at Phillaur - Punjab , Tahliwal - Himachal Pradesh , Noida- UP , Mumbai- Maharashtra and Banguluru .- Karnataka
Cremica almost dominate northern region market such as Punjab , Himachal , Jammu and Kashmir alongwith significant presence in Delhi , UP and Haryana
Major characterisitic of Cremica is that it is making product for major players in food industry such as ITC , Kraft Foods and McDonalds .Thus getting expertise working with these giants . Cremica has now started getting professional to strenthen its team through hiring professional from various fields and hiring new recruits from best institutes across India .
Cremica has also got foot hold in oversea markets with exports to various countries . It also have bulk orders from CSD s and Railways .
Cremica is thus becoming leading bakery product manufacturers in the league of Bonn , Biskfarm , Anmol , Duke and Priya Gold .
Biscuit Wire band preventive maintenance should include inerlocking of wire band with band brush movement as chances are there that the operators stops the oven band and let the brush run resulting in severe damage to oven band or in some cases it even cuts the oven band through the cross section .
Hence plant operators should interlock the both such that the band brush runs only when the oven band runs
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