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Parle Rebrands Marie Into " BakeSmith "

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Parle  has now  re christened its   Marie  to Bakesmith  as major rebranding exercise to  boost  falling share of Marie biscuit segment  . Other major competitors for this segment are Britannia , Cremica , Parle  and  ITC  as domestic  players and  Mcvities  from  United  Biscuits.. Marie  biscuits are popular  among elderly population  for being a low sugar  supplement in biscuit segment

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