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Why Fortify Flour


Flour based foods are essential part of the diet for several millions of people worldwide. Their combined nature contributes energy, protein, minerals and other macro and micronutrients. Flour is considered the best carrier for supplements or fortification that is needed to replace deficiencies in diets. Fortification is the addition of nutrients at higher levels than naturally occur or the addition of nutrients that are not typically present in the natural form. It has become an important topic in the milling industry in recent years. 
Flour fortification is implemented in many regions as an adequate and cost-effective method in providing significant vitamins and minerals that are under-consumed by an immense preponderance of the public. For this reason, there is a big and growing demand for vitamin and mineral premixes for flour fortification and offering the right balance of the right nutrients is more important than ever before. So as to improve the nutritional quality of the food supply and provide a public health benefit with minimal risk to health we are providing the safest and most flexible nutritional solutions for flour fortification.
How Does Flour fortification Work?
1.It is an efficient, simple and inexpensive strategy for supplying vitamins and minerals to the diets.
2.It is made by supplementing nutrients in a surplus of volumes lost during milling or combined to enhance its nutritious value.
3.It helps children develop, strengthens immune systems, and lessens complications from diarrhea.
4.It builds strong bones, helps transmit nerve messages and assists with muscle function and blood clotting.
5.It improves the nutritional quality of the food supply and provides a public health benefit with minimal risk to health.
Overall Verdict:
Flour fortification is a relatively inexpensive and highly effective way to reduce the high rate of child mortality and stunted growth in developing countries. This process is successful because it makes frequently eaten foods more nutritious without relying on consumers to change their habits.Most  of the countries   like Australia, New zealand  and few African countries  had  made  fortification mandatory  to tackle  malnutrition .

Bunfills From Cremica

Cremica. has  launched. Bunfills as innovative. product  for. bakery lovers. we have been till now got. centrefilled  biscuits promoted by  Britannia, Itc & Parle  , taking same concept  Cremica has  launched centre filled buns . I really  loved the. luxrious taste of cream .lets see the market response

Golden Bytes. From Cremica

Adding. premium. cookies. to its  product  rànge. Cremica has. just. followed what other  biscuit manufacturer has  done ie  premiumization of biscuits  . Customer  are ready to spend  on indulgence  with distinct taste and flavour .
Competition  comes from Good Day of Britannia , 20 -20. from parle  ,Mom magic  of ITC.


I could buy Walkers biscuit of Scotland through. neighbourhood super market

Taste. was. delicious, crunchy  Do  lay hands on Walkers biscuit

Impact Of GST On Bakery Industry

Tax! A confusing subject for common people!!
A complicating topic even for the government…
This is the reason why, the government have decided to unify it as a single entity.
Single taxation system
GST, abbreviated as Goods and service tax was initially introducedduring the budget session of 2007–08, which finally came into existence last month.
All forms of indirect taxes were abolished and a single taxation system was implemented.
People gave a mixed response since they were not aware of the fact it would impact on the economic development of our country.
Earlier, we pay Entertainment tax for watching a movie and VAT (Value added tax) on purchasing goods and services. Apart from all these taxes, there are many other diversifications such as excise duties, import duties, luxury tax, central sales tax, service tax, etc.
Bakery Industry post-GST
While bread has been exempted from GST, biscuits have faced a uniform 18 percent tax that would have a huge impact on the bakery industry. Pre-GST, the biscuits were priced at the range of 70-700INR per kg. But after GST, the condition has worsened.
If sellers try to sell biscuits below 100INR, it would result in levitation of tax percentage. Though it might be beneficial to the end users, the service providers, here I mean the bakers and suppliers would get affected at a larger rate.
18% GST
All categories of biscuits, flavored refined sugar, pasta, cornflakes, pastries and cakes, come under the 18% GST.
The confusion
Though it is clear that the bread is not taxable, it is a vain for the bakers that the same bread is 12% taxable when it takes another form, such as Vada-Pav or sandwich. Here starts the confusion. Even the common men would be confused on the taxable and non-taxable goods.

Only if there is an awareness created, the public would discover the positivity. And also, the bakers must be given proper knowledge on what exactly is GST. 

Whole Grain Bread, A Better Alternative To Classic White Bread

Atta bread, also known as whole grain bread is now trending amongst health-conscious Indians. This has replaced white or brown bread on a large scale.
Why wheat as an alternative?
The flavor of wheat is loved by Indians, since it has been the historic staple food for Indians. The addition of wheat to bread gives it a lot of fiber and also makes you feel satisfying. Also, one could lower the risks of getting heart attack by consuming whole wheat bread instead of normal classic white or brown bread.
Wheat bread in India
When you have a deep look into the health consciousness and awareness level of Indians, it is a pity to know that we Indians are addicted more towards white bread for its taste and forget about the goodness of Atta bread.
If and only the doctors advise or if they really are diet and health conscious they choose wheat bread over white bread.
Dietary fibre percentage
In comparison with maida, atta is definitely a better choice since it has more dietary fibres compared to atta. Also, it normalizes bowel movements, lowers blood sugar and cholesterol levels.
Exploring deep inside
Whole wheat flour includes three layers of grain, such as bran, germ and endosperm. Whereas, refined flour consists only the endosperm.
Also, whole wheat flour has more fibre and phytochemicals that reducesrisk of cancer, heart disease, diabetes.
Other things to note
One must note that wheat might be sensitive on certain types of skin and it may lead to allergy or sometimes an auto immune disorder (Celiac disease). So, it is always better to take a test before consuming wheat and wheat related products that are rich in gluten.

Toxic chemicals found in normal bread
After a research, it has been found out that, chemicals such as potassium bromate and potassium iodate, that is used to treat baking flour could lead to cancer. Almost 40 countries have banned the usage of these harmful chemicals in bread.
Pathetically, this is not the case in our country. So, we must be choosy about the food we eat. Always, it is better to choose healthy one over delicious one.

Britannia To Venture Offshore To Increase Market Share

India’s most favorite Britannia works on devising a magical business tactic to capture the hearts of offshore residents by setting its foot into several countries.
Our love for Britannia is indescribable. We all would have, at any point of time in our life, developed an intense crush with each and every product of Britannia starting from ‘Little hearts’ till smiley ‘Milk Bikis’.
Britannia aims to fulfill the requirements of its audience more than they actually expect. Basically it wants to project itself as a food industry rather posing as a bakery industry with a wide range of cheese spread, cubes, milk, skimmed milk, etc.
Consolidating the annual report, it is believed that Britannia acts as a major growth driver in dairy by selling value-added products like cheese, dahi and milk based drinks.
Target nations
Britannia would primarily target the countries that are at the stage of development and is expected that it would contribute around 14-15 per cent of its turnover in the next 4-5 years.
1000 crore plant in Maharashtra
Also the company is planning to expand its portfolio in India by diversifying the range of products and increasing the product price likely. A huge plant will be set up in Maharashtra that would cut off the production cost of products.
The Nepal invasion
Recently it has signed a 10 year technical collaboration with the famous Nebico Pvt. Ltd., a Nepal company and has decided to intrude the taste buds of Nepalese. The investment is worth 55 crores and is planned to increase even more in the upcoming years.
Overseas ventures
Britannia entered the Lankan market in the year 2008, after launching a range of biscuits under the brand name Britannia Lanka. It has finally decided to put an end to its 'unviable' Sri Lankan operations due to its financial loss.

After an adverse economic impact, the West Asia business started to face a severe downfall in UAE, where Britannia has quite sizeable presence.It  has  an unit in Oman  catering   Gulf countries.
Even after facing all these challenges, Britannia came back with a bang with its marketing strategy and made significant brand investments. This thereby strengthened its competitive position in the global arena.

Source: Various  news magazine 

Mondelez To Have A New CEO

Mondelez has decided to appoint Dirk Van de Put, ex-CEO of McCain Foods, as a successor to Irene Rosenfeld in the position of CEO from November 2017.
Reports say that Rosenfeld would continue as chairman of the board until March 31, 2018. After which Van de Put would take charge and assume the role of chairman and CEO.
The new CEO!!
So, who is this Dirk Van de Put!!
What was he doing before?
Let’s see…..
Since 2011, Dirk Van de Put has been the CEO and President of McCain Foods Limited. Earlier, he served as Executive Vice President of Fresh Dairy Products and as President of the Global Over-the-Counter. Prior to that, he served as President of the Caribbean division of The Coca-Cola Company.
Mondelez - Brand story
Boasting to be world’s second largest confectionery, the Mondelez International has net revenue of about $26 billion in the previous year.
Each and every person in this world would admit that he/she has an intense crush on any of Oreo, Cadbury, Dairy milk, Milk, Toblerone , Bellvita biscuits, and others.
This clearly illustrates that Mondelez has a very strong portfolio that has helped it to maintain a strong position in the snack empire.
Today, around 165 countries, enjoy the delicacies from Mondelez – be it biscuits, chocolate, gum, candy powdered beverages etc.
Also it is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.
Let us now have a quick recap of who Irene is!!
Who is Irene Rosefield?
One of the most powerful and highly paid women in business, Irene Rose field is currently the head of Mondelez, who will continue in her position till the end of 2018.
During her childhood days, she aspired to become the president of United States, but ended up being the head of Mondelez.
True that she played a pivotal role in steering up the brand image of Oreos, Trident and Ritz. She  was also responsible for  splitting  of  Krafts  business into two firms  one Mondelez and other Kraft – Heinz  for   American market . Take over  of  Cadbury has been her most applauded  move  .
A small drift
Rosenfeld shifted firm's Oreo factory from Chicago to Mexico, for which workers protested. The company reported a drop in quarterly sales which caused a delay in shipping and invoicing.
Would he be able to lead the company, like his predecessor?
Let us wait and see…..

Parle Launches Fusion Cookies

Innovative products

  would   be the mantras for biscuit manufacturers to  have  healthy bottom lines .
Following this principle  Parle has launched Fusion Cookies  in its  Happy Happy  brand  . Its has unique combination two types of dough . It  has been targeted towards teens and kids , with attractive packaging , colors and flavors  it should  definitely  make a niche . Similar attempt has  been made by   Mondelez -Kraft  with bournvita cookies .

Mexican Grupo Bimbo All Set For Indian Venture

Indians, prepare your taste buds to experience the real flavor of Mexican pastry.
Grupo Bimbo, leader of  world baking industry is all set to create a niche in the Indian markets. Recently, they have signed a joint venture agreement with the country’s leading baker Harvest  Gold .
Harvest  Gold 
Founded in 1993, promoted  by Mr  Adil Hassan , chemical engineer  by profession  . The first bread plant was set up  in Bhiwadi , Rajasthan  with initial invest ment  of  Rs 1.0 Crore .This baking company has set a benchmark for itself with its un compromising product quality. Very much popular in the areas surrounding the peninsular capital, Delhi, Harvest Gold  has already other associates  such as  Ready Roti India, Food Magic India, Rhodanthe Foods and Mindscape One marketing . Annually, the company has a turnover of about USD 48 million. More than 500 associates are involved in the production of packaged bread, pizza bases, sweet and savory buns.
Group Bimbo - a quick intro
Present in almost 24 countries in America, Asia, Africa and Europe, Bimbo has more than 13000 products to its credit. Considering the aspects of brand positioning in terms of volume and sales, Bimbo has been an indisputable leader in Mexico, Latin America and the United States.Owns  around 100 brands world over 
Ready, Steady, Go
Now, it is all set to create portfolio in the land of rich culture by holding 65% stake with Harvest Gold India Private limited worth  Rs 340  crore .
What’s the use?
By this joint venture, Indian taste buds are sure to experience an authentic Mexican delight. Also, the company gets to enter a new market and capture the hearts of Indians, in line with the vision of the company.Its first of any takeover  where an mnc  has  bought stake in Indian bread manufacturing unit.
The happy news is that, Harvest Gold will soon be a part of the Organization Europe, Asia and Africa.As per a recent research report, the Indian bread industry has increased to 9% in three years and has an estimated value of INR 3300 crore. In the next five years, the industry might grow at a CAGR of 10%, which would yield a turnover of INR 5300 crore.Major player in bread  industry are  Britannia Industries Ltd and Modern Foods . 

News source  : Various business magazine 

Packing Trend For Bakery Products

We have seen  significant change in packing ideas for bakery products  from sandwich boxes to Jars for mini cupcakes to tin biscuits  Twist n tie for breads  etc .Bio- degradable paper bags , Fancy carry bags , Printed home delivery bags   etc

Not to  search  too far just visit one  of the neighborhood  bakeries  and  see it for your self   the packaging  trend for bakery products .

Bread Plant On Sale

An excellent opportunity for people looking to start medium to large bakery plant . Running plant with equipment s and utilities .

Bread plant  with 35000 loaves capacity  is offered for sale

location  :  Sonepat  , near  chandigarh -delhi national highway

Contact : Mr Dinesh  -9811809393 for  details

Cremica Marie In Canteen Pack

Cremica  Marie in  canteen pack mostly sold to  railways ,airlines  as supplement  with tea or snack

Priya Gold s Snakker Cake In Single Slice Pack

Priya gold  brand owned by M/s Surya Agro Foods  group of companies have come up with single slice  bar cake .

Snakker  is their  umbrella brand for premium  wafer chocolate and cakes .  Competition comes from Britannia Tiffin cakes and Monginis

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