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Glucose Biscuits Looses Out To Cream Biscuits & Cookies

There  is a significant   shift in consumer buying habits  for   biscuits in India . Marketing  push for cream and cookies at  low price tags have paid  for , tier -2  cities and rural consumers have  now  shown interest in premium biscuit categories  like cream  and cookies .Parle -G  remains the largest glucose brands but with  low market share  as compared to previous years .We can see the biscuit manufacturers coming out with numerous  cream varieties. Britannia is aggressively marketing low cost  Tiger cream brand .Glucose biscuit market share  for entire biscuit segment  is  estimated to be 28% but is gradually losing out  to premium cream and cookies biscuit .

We  can  place  following cream biscuits brands in three level  on price  comparison

Top premium cream biscuits

Pure  magic ( Britannia )   Dark Fantasy ( ITC )  Choco Kiss ( Unibic )


Middle  level cream biscuits

Oreo ( Kraft ) , Orange cream ( Mcvities ) , Bourbon ( Britannia ) , Bourbon ( Parle & ITC )

Bottom level

Kremes ( Parle )  , Treats (  Britannia ) , Tiger creams ( Britannia ) , Creams (ITC ) , Creams ( Priya gold )

With small packs  cream biscuits  are now available for rural markets  and people are buying out  these in large number instead of popular biscuits such as glucose biscuits .

This sales fig are  for  months  Apr -Sept  sales ( Nielsen data )  shows  the drop  in glucose biscuit sale
 

source - ET

Read  more on this
ET

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Contact  for  private  label  and  contract  manufacturing - Biscuit

FRENVI PVT LTD

Email :info-india@frenvi.in

Website:wwww.frenvi.in  / www.frenvi.de

Mobile Number : 09035804172

Bergen Cookies

Apetite  for  imported biscuits  has not died even  with onslaught of  international biscuits flooding Indian markets  such as  Oreo , Mcvities , Munchies  , Tiffany   etc .

Bergen  cookies  are  all over   the malls , super market  and  retailers  in Delhi  . Wrapped in attractive packaging  with cookies in trays .  What  attracts  the consumer  is the  size  of the ring shaped  with sugar sprinkled on top of  cookies  and   laced with  exotic  designs . The packs were  made in Poland.

Happy Happy From Parle

Parle  has recently  launched  a new  chocochip cookie  named - Happy  Happy   to  cater  for lower segment of  premium biscuit  which could be bought by  common  man  with price tag  of  Rs 5/- . Premium segment of chocochip variant is catered by its  Hide -seek and Milano  brands.Competition comes from  Britannia s  Tiger  & Choconut varieties .

Unibic launches Choco Kiss

Unibic has launched its premium cookies with chocolate Choco Kiss available at Rs25/- for 90gms

. Competes with ITC 'S Choco fills cookies

World top bakery brands-biscuit s and cookies

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  Biscuits due to their longer shelf life are the popular product which is exported or imported in different countries .Here are few brands which are popular in world .
• CHIPS AHOY
• OREO
• RITZ
• LU
• PRINCE CREAM
• MCVITIES
• JACOBS CREAM
• JAMMY DODGERS
• CUSTARD CREAM
  RICH TEA
• GINGER NUTS
• CHOCOLATE DIGESTIVES
• GARIBOLDI
• PINK WAFTER
• RONDO
• TIMTAM
• HANIMELLER
• ANZAC
• KRISPY KREME
• TIFFANY
• BISCA
• NUTRO
• GOOD DAY
• PARLE G
• DEEMAH
• KAMBLY
• SWISS DELICE
• MULINO BIANCO
• BONNE MAMAN
• CHABRIOR
• VERKADE
• POCKYS
• KOALA
• WALKERS
• FUDGE -SHOPPE
• FAMOUS AMOS
• CARRS
• CHIPS DELUXE
• AUSTIN
• BAMBI

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