Mexican Grupo Bimbo All Set For Indian Venture

Indians, prepare your taste buds to experience the real flavor of Mexican pastry.

Grupo Bimbo, leader of  world baking industry is all set to create a niche in the Indian markets. Recently, they have signed a joint venture agreement with the country’s leading baker Harvest  Gold .

Harvest  Gold 

Founded in 1993, promoted  by Mr  Adil Hassan , chemical engineer  by profession  . The first bread plant was set up  in Bhiwadi , Rajasthan  with initial invest ment  of  Rs 1.0 Crore .This baking company has set a benchmark for itself with its un compromising product quality. Very much popular in the areas surrounding the peninsular capital, Delhi, Harvest Gold  has already other associates  such as  Ready Roti India, Food Magic India, Rhodanthe Foods and Mindscape One marketing . Annually, the company has a turnover of about USD 48 million. More than 500 associates are involved in the production of packaged bread, pizza bases, sweet and savory buns.

Group Bimbo - a quick intro

Present in almost 24 countries in America, Asia, Africa and Europe, Bimbo has more than 13000 products to its credit. Considering the aspects of brand positioning in terms of volume and sales, Bimbo has been an indisputable leader in Mexico, Latin America and the United States.Owns  around 100 brands world over 

Ready, Steady, Go

Now, it is all set to create portfolio in the land of rich culture by holding 65% stake with Harvest Gold India Private limited worth  Rs 340  crore .

What’s the use?

By this joint venture, Indian taste buds are sure to experience an authentic Mexican delight. Also, the company gets to enter a new market and capture the hearts of Indians, in line with the vision of the company.Its first of any takeover  where an mnc  has  bought stake in Indian bread manufacturing unit.

The happy news is that, Harvest Gold will soon be a part of the Organization Europe, Asia and Africa.As per a recent research report, the Indian bread industry has increased to 9% in three years and has an estimated value of INR 3300 crore. In the next five years, the industry might grow at a CAGR of 10%, which would yield a turnover of INR 5300 crore.Major player in bread  industry are  Britannia Industries Ltd and Modern Foods . 

News source  : Various business magazine 

Grupo Bimbo Goes For Expansion In Europe

Grupo  Bimbo goes for  expansion spree with  take over of  Sara Lee  Business in Spain and Portugal


A report .


"Grupo Bimbo S.A.B. de C.V. has agreed to purchase Sara Lee Corp.’s fresh bakery business in Spain and Portugal for about €115 million ($154 million).
“This acquisition underscores our international growth strategy and bolsters our vision of becoming a global leader in the baking industry,” said Daniel Servitje, chief executive officer of Grupo Bimbo. “It will also give us the opportunity to unite the Bimbo brand on both sides of the Atlantic along with the transfer of know-how between the two companies and commitment of our new Spanish and Portuguese associates.”
The agreement includes all Sara Lee fresh bakery brands, including Bimbo, Martinez, Ortiz and Silueta, in Spain and Portugal along with seven manufacturing facilities. In fiscal 2011, the Sara Lee fresh bakery business in Spain had net sales of $408 million.
“The move to Grupo Bimbo is a natural next step that can benefit the Sara Lee bakery team and brands in Spain and Portugal as they would become part of an organization fully dedicated to the bakery category,” said Jan Bennink, executive chairman of the board for Sara Lee. “Divesting the bakery business allows Sara Lee’s international portfolio to become simpler and more focused on coffee and tea, the categories around which we are building a leading pure-play international company.”

source
foodbusinessnews.net

Grupo Bimbo Eyes Sara Lee Bread Business

Grupo Bimbo is the lead bidder to buy Sara Lee Corp's North American bread business for about $1 billion, though a deal could be several weeks away, Bloomberg news reported on Tuesday.

Sara Lee, which declined to comment, had said last month it planned to spend more on its North American bakery business and raise some prices as it looks to improve performance in that lagging business.

That announcement to invest in the business had come after some suitors walked away from the bakery auction, sources familiar with the situation previously told Reuters.

Bloomberg reported that some private-equity funds are still looking at the bread business, though Bimbo has emerged as the likeliest buyer.

Bimbo declined to comment.

Mexico City-based Bimbo bought the U.S. bread-making unit of Canada's George Weston Ltd for $2.38 billion in December 2008, increasing its presence in the eastern United States.

Sara Lee initially hoped to get $1.5 billion for the bread business, but the unit may ultimately only fetch $1 billion, Bloomberg reported.

Earlier this month, private equity firm Apollo Global Management approached Sara Lee about a potential buyout, Reuters previously reported.

source : Reuter

Bimbo a major mexican bakery brand - Profile

Bimbo brand of bakery product is popular in USA as well as in its origin country Mexico and other Latin American countries .Established in year 1945 it has created brand loyalties across continents . Grupo Bimbo brands and plants are now located in latin America , Europe and Asia.It is present in Mexico, The U.S.A., Argentina, Brazil, Colombia, Costa Rica, Panama, Chile, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Venezuela, Uruguay, Paraguay, the Czech Republic and China.

Products and Brands
Bimbo products are Breads ,cookies , crackers , snacks , candy ,tortillas , pastries,buns
Its major brands are Bimbo, Marinela, Milpa Real, Tía Rosa, Mrs. Baird's, Oroweat, Entenmann's, Thomas', Boboli, Barcel, Ricolino, Coronado, La Corona, Pastelerías El Globo, Suandy, among many others.

It has many mergers and acquisition under its belt prominent are Pan Rico Beijing, Pan Europa, Los Sorchantes, El Globo Bakeries, La Corona, Duvalín, Bocadín, Lunetas, Wonder, Lara and Coronado in Mexico; Oroweat, Mrs. Baird’s, Four-s Baking and Pacific Pride in the United States of America, Park Lane in Germany, Plus Vita in Brazil.
In 2008, Grupo Bimbo net sales amounted $7,424 million dollars.
Employs about 104000 employees