Showing posts with label honey oats. Show all posts
Showing posts with label honey oats. Show all posts
Britannia To Launch Honey Oats Vita Marie
Britannia is targeting urban women who are now more concerned about healthy lifestyle with new product launch of Vita Marie Honey Oats . Also was the decision of Britannia to set up manufacturing unit and R&D centre near Bangalore in news
A report
Targeting the health-conscious consumers in urban areas, Britannia Industries has launched Vita Marie Honey Oats biscuits.
With this low-fat, cholesterol-free biscuit brand, the company enters the adult health and wellness food segment, which is worth Rs 5,000 crore and growing at 25 per cent per annum, according to Anuradha Narasimhan, category director (health and wellness), Britannia Industries Ltd.
She said it would be a healthier option for the health-conscious adults, especially women, as a tea time biscuit. The company expects a portion of the current consumers of its Marie brand to switch over to the product and would target the major cities as potential market.
source
Business standard
Subscribe to:
Posts (Atom)
Contact Us - bakerybazar@gmail.com
" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com