A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.
Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle have introduced it in Maharashtra and Goa for market trial run before national launch
source : Financialexpress.com
