FSA -food safety agency of UK has started educating people for low salt food products . Main thrust of this campaign is to raise awareness among masses to consume less salt and to convince manufacturers to develop low salt products thus helping people to have a healthy life . High Salt intake has been related to many a heart disease.
They have also asked consumers to try out private labels or non branded items which may be lower in salt content . As per surveys its has been proved that 85% consumers sticks to the brand s they buy regularly .
Consumers are asked to check the labels on packaging and buy only those products which contains less salt .
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Parle revamps its popular Krack Jack Brand
Parle products Indias leading biscuit manufacturer has revamped its Popular salt n sweet biscuit
Krack Jack with a new packaging and logo . Krack Jack is the leader in salt n sweet biscuit category with 45% market share with Britannia 50 -50 coming next to it .
Krack Jack along with Parle G makes the maximum contribution to Parle sales .Krack Jack campaign is worked out by Thoughtshop, Message which is underlined is duality of life with personal anecdotes .The characters Krack and Jack would be personified by actors Swapnil and Gaurav on Tv ad s.
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Krack Jack with a new packaging and logo . Krack Jack is the leader in salt n sweet biscuit category with 45% market share with Britannia 50 -50 coming next to it .
Krack Jack along with Parle G makes the maximum contribution to Parle sales .Krack Jack campaign is worked out by Thoughtshop, Message which is underlined is duality of life with personal anecdotes .The characters Krack and Jack would be personified by actors Swapnil and Gaurav on Tv ad s.
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