Private label products concepts which has been successful and initiated by many super markets , malls , mega marts convenience stores are now being taken over by individual entrepreneurs , businessmen and investors . Private label concepts is giving tough times to branded biscuit category world over . Business groups who have money to invest are following this route for profits .
Advantages for private label products
Investors need not to spend on assets
Test market for any product
New Product development
No overheads for this kind of business
Manufacturer with Idle capacity can have orders
Here are basic steps in any private label production in Biscuit Industry
Get a low cost manufacturer to produce your kind of product with negotiated price . Here manufacturer can be from within the country or can be sourced from offshore manufacturers ( countries like India ,China, UAE , Philipines , Malaysia , Srilanka , Singapore , Thailand , Vietnam , GCC ,CIS Countries )
Check for food safety management system such as GMP , HACCP , BRC ,ISO etc for quality .
Open LC for the ordered quantity with delivery dates
Finalise the product and packaging design ( Ensure that the product specifications and labels confirm or adhere to the food laws of the country to which product is marketed )
Production run
Inspection before despatch from any reputed third party
Dispatch from manufacturer
Distribution through select channels
Obi Ezeude CEO Beloxxi Industries Ltd Nigeria Speaks On Biscuit Industry
Obi Ezeude is president/chief executive officer, Beloxxi Industries Limited located in Agbara Estate, Ogun State . Beloxxi, a biscuit and sweet manufacturing company, was commissioned last week by President Goodluck Jonathan. Obi Ezeude, who studied Banking and Finance, started business in 1994 as a trader and walked into manufacturing in 2003, less than nine years after trading. He spoke to SIAKA MOMOH, BusinessDay’s Industry Editor about his business.
Importation of cream cracker Ezeude, whom this writer met a day before his ultra-modern biscuit and sweet factory was commissioned by President Goodluck Jonathan Thursday last week, was one of the largest importers of cream cracker in Nigeria, importing about 600 containers every year from Malaysia by the year 2000. Armed with this robust import business portfolio, he entered into discussion with his Malaysian suppliers to join him to set up shop in Nigeria but they backed out. Said he: “They told me one million reasons why they would not produce in Nigeria . And I decided to prove to them that manufacturing was not nuclear science.” The two parties kept on talking about it until March 3, 2003 when former President Olusegun Obasanjo banned importation of biscuit into Nigeria . And when Ezeude called them, they were shocked. They discussed smuggling with him, but he told them he wouldn’t do such thing.
more on
http://www.businessdayonline.com/index.php?option=com_content&view=article&id=12354:how-i-moved-from-trading-to-manufacturing--beloxxi-industries-ceo&catid=81:entrepreneur&Itemid=323
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