Cadbury Oreo Introduces Low Price Packs

With  launch of  regular pack  size  of  Rs 10/-  and Rs 20/- in  Indian  brnaded  biscuit market    Cadbury  Oreo  is now available  in  low price tag  of  Rs 5/- for 29.4 g ( 3 cream sandwiched biscuits ) . Oreo has now joined local  players such as Britannia , Parle and ITC  competing  for volumes over premium  (   low price tags ). Consumers  who prefers on the move snacks  such as school going kids or youngster planning evening hangouts   or  the budget conscious  consumers could be the target for  such  pricing .

Cadbury Oreo has launched its Rs5/- pack  biscuits  in a   Pile pack   arrangement  instead of  more popular format of   On the  Edge  biscuit pack   this  arrangement  gives  a feeling of more biscuit in a pack .Packaging is done with metallised laminate.

Only  difference we  can figure it out between imported  Oreo  and  now  available local Oreo  is  the strength of  shell  which cracks up  with little pressure while opening the pack . It could  be due  to  flour  or baking  features  done  for  local  Oreo .

Engineering Services Required For Medium To Large Bakeries

Engineering services are required  to run the plant and machinery's of bakery plants 24x7x365  .Every plant or factory have their own  engineering dept which looks after critical operations and does the routine ,preventive and break down maintenance . It also does  few development jobs  as well as under takes  new  project  or expansion  job . Engineering dept  ensures minimum downtime  as well as modification jobs . With outsourcing as  a cost  reduction strategies for bakeries ,  few of these services are now being done through contractors or companies  on  annual  maintenance contracts . It does have few advantages  as well disadvantages  .

Advantages of  Engineering services out sourced

• Cost Savings due to low manpower on company rolls.
• Numbers of technician can be increased or decreased any time .
• Overheads like insurance and other liabilities on contractors .
• Cost savings on hiring and training cost

Disadvantages  of  Engineering services out sourced

• Employee turn over are very high  at contractors end 
• Skills  not  as per company standards
• High absenteeism observed in such kind of  contracts .
• Might incur  major loss due  to negligence .

Here are  few   non -critical engineering services which  can be easily outsource  without impacting performance of  Plant

• Fire Safety equipments  maintenance and service ( Fire hydrant system , fire alarms , smoke detectors , extinguishers etc)
• Air conditioning & refrigeration  equipments and service ( Chilling plants , cold rooms , freezers , a/c plants )
• Utilities  maintenance and service (  Cooling towers ,Air compressors , DG Sets , Effluent treatment plants, pumps  )
• Civil  construction and maintenance
• Plumbing and pipeline jobs
• Machining /Fabrication jobs - ( Workshop related jobs )
• General  Electrical jobs
• Maintenance jobs for  material handling ( Fork lifts , Pallet trucks , hoists , trolleys )
• PCB  repairs
• Motor  rewinding
• Printer maintenance and repairs
• Weighing  scale repair and maintenance
• Boiler or hot water generator maintenance and repair

Large bakeries opt  for  outsourcing these services  to  save cost  on manpower .