Parle Products Goes For Expansion Mode To Thwart Competition

 Parle  Products  the leading  biscuit manufacturer  in India  has adopted  a aggressive  expansion plan  to maintain its leadership position in biscuit segment through increasing its production  capacities and distribution channels .

A report

The Rs6,000 crore biscuits major Parle Products, which has pilfered Britannia Industries Ltd’s market share, is looking to maintain its leadership in the branded biscuits segment.
Parle claims to hold a market share of 40% in volume and 32% in value terms in the branded biscuits segment. At present, Britannia has a market share of 28% in volume terms and 32% in value.

Analysts estimate Britannia has lost about 4% volume share in the last three years, whereas Parle has gained the same.
Going forward, the company plans to double its distribution network and increase the number of its manufacturing units.

source
complete story  on -DNA

Colors Used In Biscuits

Bakery manufacturers uses  various ingredients and methods  to give color  to biscuits and cookies . Colors could be added to biscuits  as

Natural  colors can be categorised  into  following groups
Artificial  colors /  Synthetic


List  of  colors  used  in biscuit  -Distinctively or  in combination

Natural  colors
Chloropyll
Caramel
Curcumin or tumeric
Beta-carotene
Beta spo- 8 apo-B carotenic acid
Methylester  of   Beta -apo-8 carotenic acid
Ethylester of Beta -apo-8 carotenic acid
Canthaxamthin
Riboflavin, Lactoflavin
Annatto
Saffron

Synthetic

Indigo Carmine
Erythrosine
Carmoisine
Ponceau 4R
Tartrazine
Sunset Yellow  FCF
Brilliant Blue  FCF
Fast Green FCF

 Note :Pl refer PFA ,Act 1954  for  permissible limits