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Bisk Farm Comes Up with RUSKIT

courtesy-biskfarm.com
Rusk s  have  been  now under   the lense   with  big  bakery players . Only branded rusk are  being manufactured by Britannia  under  the brand  premium rusk  . Bisk farm has now entered the rusk  segment with media blitz and advertisement  promoting its  rusk  as  Ruskit .

Biskfarm  a regional power brand in biscuit segment   especially  in  eastern sector of India.  Rusk is pre dominatly  liked by  elderly  people and  workers  for   source of  break fast  alternative  and  people have liking of  dunking  bread  into  tea. It would be interesting to see how Bisk farm   captures customers  preference in rusk . Variant  which are popular are butter rusk , sooji rusk  and milk rusk .

Grupo Bimbo Goes For Expansion In Europe



Grupo  Bimbo goes for  expansion spree with  take over of  Sara Lee  Business in Spain and Portugal


A report .


"Grupo Bimbo S.A.B. de C.V. has agreed to purchase Sara Lee Corp.’s fresh bakery business in Spain and Portugal for about €115 million ($154 million).
“This acquisition underscores our international growth strategy and bolsters our vision of becoming a global leader in the baking industry,” said Daniel Servitje, chief executive officer of Grupo Bimbo. “It will also give us the opportunity to unite the Bimbo brand on both sides of the Atlantic along with the transfer of know-how between the two companies and commitment of our new Spanish and Portuguese associates.”
The agreement includes all Sara Lee fresh bakery brands, including Bimbo, Martinez, Ortiz and Silueta, in Spain and Portugal along with seven manufacturing facilities. In fiscal 2011, the Sara Lee fresh bakery business in Spain had net sales of $408 million.
“The move to Grupo Bimbo is a natural next step that can benefit the Sara Lee bakery team and brands in Spain and Portugal as they would become part of an organization fully dedicated to the bakery category,” said Jan Bennink, executive chairman of the board for Sara Lee. “Divesting the bakery business allows Sara Lee’s international portfolio to become simpler and more focused on coffee and tea, the categories around which we are building a leading pure-play international company.”

source
foodbusinessnews.net

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