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Parameters For Bakery Ingredients - Flour

In series  of  parameters  used  for major  ingredients  in bakery industry . we  would explore parameters  for flour .


Moisture
Total  Ash
Acid Insoluble
Wheat germ oil acidity
Alcoholic  acidity
Gluten %
Water absorption % ( WAP)
Sedimentation value (  SV )
Ageging ( Millers  end )
Maltose  Value
Granularity
Falling No
Alfa toxins
Heavy Metals

Each parameter  is important with different  values  or  standards  for  different  bakery products . Hence a professional baker or  bakery  needs to  evaluate  flour  quality  with above mentioned parameters .






Bisk Farm Comes Up with RUSKIT

courtesy-biskfarm.com
Rusk s  have  been  now under   the lense   with  big  bakery players . Only branded rusk are  being manufactured by Britannia  under  the brand  premium rusk  . Bisk farm has now entered the rusk  segment with media blitz and advertisement  promoting its  rusk  as  Ruskit .

Biskfarm  a regional power brand in biscuit segment   especially  in  eastern sector of India.  Rusk is pre dominatly  liked by  elderly  people and  workers  for   source of  break fast  alternative  and  people have liking of  dunking  bread  into  tea. It would be interesting to see how Bisk farm   captures customers  preference in rusk . Variant  which are popular are butter rusk , sooji rusk  and milk rusk .

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