Priya Gold s Snakker Cake In Single Slice Pack

Priya gold  brand owned by M/s Surya Agro Foods  group of companies have come up with single slice  bar cake .

Snakker  is their  umbrella brand for premium  wafer chocolate and cakes .  Competition comes from Britannia Tiffin cakes and Monginis

Britannia Brings Biscotti -Cake As Biscuit

Biscotti  from Britannia Industries ltd

Britannia  has launched  cake in biscuit characteristic named  ''Biscotti' , a novel experiment  where consumer  can have flavour of both biscuit and cake , even we can compare it  to rusk flavored as cake .  Britannia  and other  major biscuit manufacturers have realized that  premium products  could lead to better sales and margins , Today consumers are ready to experiment new categories  and products  which might be costlier but with higher delicacy.Its intersting  to see that  biscuit manufacturers are  developing new varities  in biscuit categories  with flavours like  zeera , cheese , fenugreek seeds , oats , raggi , atta  etc .