Britannia To Venture Offshore To Increase Market Share

India’s most favorite Britannia works on devising a magical business tactic to capture the hearts of offshore residents by setting its foot into several countries.

Britannia

Our love for Britannia is indescribable. We all would have, at any point of time in our life, developed an intense crush with each and every product of Britannia starting from ‘Little hearts’ till smiley ‘Milk Bikis’.

Britannia aims to fulfill the requirements of its audience more than they actually expect. Basically it wants to project itself as a food industry rather posing as a bakery industry with a wide range of cheese spread, cubes, milk, skimmed milk, etc.

Consolidating the annual report, it is believed that Britannia acts as a major growth driver in dairy by selling value-added products like cheese, dahi and milk based drinks.

Target nations

Britannia would primarily target the countries that are at the stage of development and is expected that it would contribute around 14-15 per cent of its turnover in the next 4-5 years.

1000 crore plant in Maharashtra

Also the company is planning to expand its portfolio in India by diversifying the range of products and increasing the product price likely. A huge plant will be set up in Maharashtra that would cut off the production cost of products.

The Nepal invasion

Recently it has signed a 10 year technical collaboration with the famous Nebico Pvt. Ltd., a Nepal company and has decided to intrude the taste buds of Nepalese. The investment is worth 55 crores and is planned to increase even more in the upcoming years.

Overseas ventures

Britannia entered the Lankan market in the year 2008, after launching a range of biscuits under the brand name Britannia Lanka. It has finally decided to put an end to its 'unviable' Sri Lankan operations due to its financial loss.

After an adverse economic impact, the West Asia business started to face a severe downfall in UAE, where Britannia has quite sizeable presence.It  has  an unit in Oman  catering   Gulf countries.

Even after facing all these challenges, Britannia came back with a bang with its marketing strategy and made significant brand investments. This thereby strengthened its competitive position in the global arena.

Source: Various  news magazine 

Mondelez To Have A New CEO

Mondelez has decided to appoint Dirk Van de Put, ex-CEO of McCain Foods, as a successor to Irene Rosenfeld in the position of CEO from November 2017.

Reports say that Rosenfeld would continue as chairman of the board until March 31, 2018. After which Van de Put would take charge and assume the role of chairman and CEO.

The new CEO!!

So, who is this Dirk Van de Put!!

What was he doing before?

Let’s see…..

Since 2011, Dirk Van de Put has been the CEO and President of McCain Foods Limited. Earlier, he served as Executive Vice President of Fresh Dairy Products and as President of the Global Over-the-Counter. Prior to that, he served as President of the Caribbean division of The Coca-Cola Company.

Mondelez - Brand story

Boasting to be world’s second largest confectionery, the Mondelez International has net revenue of about $26 billion in the previous year.

Each and every person in this world would admit that he/she has an intense crush on any of Oreo, Cadbury, Dairy milk, Milk, Toblerone , Bellvita biscuits, and others.

This clearly illustrates that Mondelez has a very strong portfolio that has helped it to maintain a strong position in the snack empire.

Today, around 165 countries, enjoy the delicacies from Mondelez – be it biscuits, chocolate, gum, candy powdered beverages etc.

Also it is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.

Let us now have a quick recap of who Irene is!!

Who is Irene Rosefield?

One of the most powerful and highly paid women in business, Irene Rose field is currently the head of Mondelez, who will continue in her position till the end of 2018.

During her childhood days, she aspired to become the president of United States, but ended up being the head of Mondelez.

True that she played a pivotal role in steering up the brand image of Oreos, Trident and Ritz. She  was also responsible for  splitting  of  Krafts  business into two firms  one Mondelez and other Kraft – Heinz  for   American market . Take over  of  Cadbury has been her most applauded  move  .

A small drift

Rosenfeld shifted firm's Oreo factory from Chicago to Mexico, for which workers protested. The company reported a drop in quarterly sales which caused a delay in shipping and invoicing.

Conclusion

Would he be able to lead the company, like his predecessor?

Let us wait and see…..