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COVID -19- Impact On Bakeries



 
Covid -19   has  impacted   food  retail industry  including  bakeries in a major  way .Supplies were impacted  such as  Ingredients , Raw material and Packaging materials    Where in  most countries  factories and   shops  are  closed .Health experts have confirmed that coronavirus is not food borne and  it persist from several hours to days on surfaces . Thus  incurring 
extra cost on bakeries 

Workers  have moved out of bakeries  and have become jobless  , businesses have suffered due  to  loss   on account  of low sales or  closure .

Bakeries are  adopting   new strategies in post  Covid  period  with gradual  reopening  of  stores  with precautionary guidelines  such as 

1 . Majority  have   started home  deliveries 
2.  Social distancing in   cafe s  , where  customers  are asked to maintain   distance  while eating  or buying
3.  Seats and  floors are sanitized  in regular  intervals
4.  Personal hygiene  is   of utmost   critical   while  hand  sanitization has become norms 
5.  Online orders have been encouraged  
6.  Suppliers of  raw materials , Ingredients and Packing materials  have been  asked  to maintain the  same guidelines  
7.  Kitchen  or the production halls , utensils and machineries   are sanitized  on regular  intervals 
8.  Providing ingredients for people  experimenting  bakery recipe at home during lockdowns
9.  Production in shifts   to lower the  number of  workers 
10. Installation  of Hand free  sanitizers and dispensers 


Only  encouraging  signs for  bakeries  is that  being   an  essential  food  part   it has been allowed to operate longer hours. Governments and local  bodies  have allowed  bakery supplies  to have smooth operations in various countries .

Hope  these   tough times would end soon and we would have  normal   operations in 2-3 months 

Britannia's Croissant Now Available In Groceries

Britannia  Croissant
Britannia  Croissant

 Britannia last year had a joint venture  with  Chipita  - a  Greek company to  manufacture  croissant  in India . Long-awaited launch is over and croissant is now available in  major metros of India. 

Croissant,s  are  French bread made up of butter with cream-filled inside. It can be eaten with  jam or  coffee

The factory is installed at the Ranjangaon, Maharashtra.  Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.

Croissants fill the gap for snacking on the go and is  liked by all from kids  to old generation . Its soft hence very popular with the older  generation. Can be a good replacement for breakfast. 

Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India  with brands like  Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia  is trying to  add other food categories for   growth outside bakery products .


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