Indian biscuits are low priced with majority of sales accounted in unorganised sector , but gradually things are changing for biscuits in India as more players are making investment in biscuit segment
Popular Biscuit Brands of India: A Complete Market Overview
Biscuits are one of the most widely consumed packaged food products in India. Affordable, convenient, and available in countless varieties, biscuits have become a staple snack across urban and rural households alike. From glucose biscuits eaten with morning tea to premium chocolate-filled cookies enjoyed as indulgent treats, the Indian biscuit market reflects the country’s diverse consumer preferences.
Over the years, India has emerged as one of the largest producers and consumers of biscuits in the world. While the market was traditionally dominated by low-priced products from the unorganised sector, branded biscuit manufacturers have steadily transformed the industry through innovation, quality improvement, and aggressive marketing. Today, several biscuit brands enjoy nationwide recognition and strong consumer loyalty.
This article explores the most popular biscuit brands of India, their positioning, and how the market is evolving.
The Indian Biscuit Market at a Glance
India’s biscuit industry is unique because of its scale and price sensitivity. A significant share of consumption comes from mass-market biscuits priced for daily use. At the same time, rising incomes, urbanisation, and exposure to global food trends have created space for premium and health-oriented biscuit brands.
Key trends shaping the Indian biscuit market include:
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Shift from loose to packaged biscuits
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Growing preference for branded products
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Increasing demand for cream, chocolate, and cookie segments
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Entry of multinational and diversified FMCG companies
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Expansion of modern retail and e-commerce
These trends have helped established brands grow while opening opportunities for new players.
Parle: A Household Name in Indian Biscuits
When discussing popular biscuit brands in India, Parle is often the first name that comes to mind. With decades of presence and unmatched distribution reach, Parle has built a deep emotional connection with Indian consumers.
Key Biscuit Brands from Parle
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Parle-G: One of the world’s best-selling biscuits, Parle-G dominates the glucose biscuit segment. Known for its affordability and nutrition positioning, it enjoys massive rural and urban penetration.
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Krack Jack: A sweet-and-salty biscuit popular as a tea-time snack.
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Monaco: A lightly salted biscuit often used as a snack base with toppings.
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Hide & Seek: A premium chocolate chip cookie brand targeted at young consumers.
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Milk Bikis: A milk-based biscuit positioned for children and families.
Parle’s strength lies in its ability to deliver consistent quality at low prices, making it a leader in volume-driven categories.
Britannia: Strong Brands Across Segments
Britannia Industries is another major force in the Indian biscuit market. With a strong focus on bakery products, Britannia has created a wide portfolio that caters to mass, mid-premium, and premium consumers.
Popular Biscuit Brands from Britannia
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Good Day: A flagship butter biscuit brand available in multiple variants.
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Marie Gold: A tea-time biscuit positioned around lightness and wellness.
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Little Hearts: A heart-shaped sugar biscuit popular among children.
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Bourbon: A chocolate cream biscuit with a strong market presence.
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Treat: A range of cream-filled biscuits available in different flavours.
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50-50: A sweet-and-salty biscuit competing in the snack segment.
Britannia’s branding strategy focuses on emotional appeal, taste innovation, and strong advertising support.
ITC Sunfeast: The Premium Challenger
ITC entered the biscuit market later than Parle and Britannia but has rapidly gained ground through its Sunfeast brand. ITC’s approach emphasises premium offerings, differentiated recipes, and modern packaging.
Popular Biscuit Brands from ITC Sunfeast
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Sunfeast Marie Light: A lighter version of the traditional Marie biscuit.
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Sunfeast Dark Fantasy: A premium choco-filled cookie that created a new indulgence segment.
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Sunfeast Mom’s Magic: Butter cookies positioned around home-style taste.
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Sunfeast Bounce: Cream-filled biscuits targeted at younger consumers.
ITC’s biscuits have seen strong acceptance in urban markets and modern retail channels.
Other Popular Biscuit Brands in India
Apart from the top three players, several other brands have established a strong presence in the Indian biscuit market.
Priyagold
Known for value-for-money offerings, Priyagold has built a loyal customer base, especially in North India. Its cream biscuits and glucose variants compete directly with established brands.
Dukes
Dukes India is popular for its cream biscuits and chocolate-flavoured products. The brand has strong recall among younger consumers.
Anmol
Anmol Biscuits has gained popularity with competitively priced products and expanding distribution, especially in eastern and central India.
McVitie’s
Positioned as a premium brand, McVitie’s digestive biscuits cater to health-conscious and urban consumers.
You have other brands like
Cremica , Unibic , Cadburys , Oreo ( Kraft ) , Biskfarm , Moriesh , Bonn , and many more
Role of the Unorganised Sector
Despite the growth of branded biscuits, the unorganised sector still accounts for a considerable share of total biscuit consumption in India. Local bakeries and regional manufacturers supply low-cost products, especially in rural areas.
However, increasing awareness about food safety, packaging, and quality is gradually shifting consumer preference toward organised brands.
Changing Consumer Preferences
Modern Indian consumers are looking beyond price alone. Factors influencing biscuit purchases today include:
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Brand trust
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Taste variety
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Ingredient quality
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Health claims
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Attractive packaging
This shift has encouraged manufacturers to innovate continuously and diversify their product portfolios.
Future Outlook of Biscuit Brands in India
The future of the Indian biscuit market looks promising. Rising urbanisation, growing working populations, and increasing snacking habits are expected to drive demand further. Brands are investing in:
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Health-focused biscuits
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Premium and indulgent segments
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Sustainable packaging
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Digital marketing and influencer campaigns
Competition among biscuit brands is likely to intensify, benefiting consumers with better choices and improved quality.
Conclusion
Popular biscuit brands of India have evolved significantly over the years, moving from basic, low-priced products to a wide range of offerings catering to diverse tastes and lifestyles. Brands like Parle, Britannia, and ITC continue to dominate the market, while several regional and emerging players add to the competitive intensity.
As consumer expectations rise and the organised sector expands, biscuits in India are set to remain one of the most dynamic and fast-growing segments of the food industry. For bakery professionals, suppliers, and entrepreneurs, understanding these brands and market trends is key to staying relevant in the evolving biscuit landscape.
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